Proof that everyone Googles themselves…
… Continue ReadingI’ve learnt a lot in the last 12 months at Bluewire – I can’t believe it’s been over a year already!
But one particular area of knowledge has helped me immensely, not only with the work I do here, but also with my side projects – search engine optimisation.
About six months ago the team had a quarterly priority to take on and participate in some P.D – The goal was to learn something new or extend our knowledge in a topic.…
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“Apple said Monday that it sold more than 300,000 iPads on the day of its launch, ushering in a new era of people buying things to find out what they are.”
— Seth Meyer for Weekend Update on SNL. (via Konigi)
Google Alerts is probably the simplest way of gauging how present you are on Google for your keywords. I use it to see what’s being said about Bluewire Media and also to monitor when web design in Brisbane is discussed.
It has helped me to find websites who have used our content without attribution and is a fundamental part of brand management.
It also points me in the direction of discussions relating directly to our field so we can be involved in them. Plus, it’s a set and forget process – that’s how we like it!…
Continue ReadingThe popular saying goes, “it’s not what you know, it’s who you know”. But on the web, I’d argue this doesn’t hold true!
Why? Two reasons.
1. ‘What you know’ is very important. It matters to Google, therefore it matters! Your search engine rankings are based primarily on the content you publish on your website. If you don’t publish what ‘you know’ about XYZ then you won’t appear in search results for XYZ. On the web you are what you publish.
2. “It’s not who you know, but who knows you.” …
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What did we do before Google?
Via Informavore.…
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Delivered in Beta
Delivered in Beta from KS12 on Vimeo.…
Continue ReadingReaching the top of Google (and staying there) is akin to playing a game with ever changing goal posts. There are so many elements that contribute to where your website is placed and for how long.
And while it’s granted that Google moves in mysterious ways, and you will never be able to control every single variable, there are nevertheless loads of techniques you can use to keep kicking goals when the Googlers make it tricky for you.
One simple and effective way is to make sure what actually comes up in the Google listing is fully optimised, makes sense, and tells the viewer “this is what you are looking for” – by addressing exactly what it is that your website delivers.…
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And just for fun…
There’s a lesson in the importance of good punctuation for everybody in the video below. Love a good news presenter blooper!…
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Matt Cutts is a Google engineer & in this interview with USA Today he shares five (5) basic, common sense tips to help you get your website to the top of Google.
Matt discusses:
This 5 minute interview is great because it is all coming from the horse’s mouth – a Google engineer. …
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“Morpho Towers–Two Standing Spirals” is an installation that consists of two ferrofluid sculptures that moves synthetically to music
via Surf Station…
