Hubspot Archives - Bluewire Media

Posted on Jun 4, 2013 by Adam Franklin

Marketing experiments: 891 inbound leads in a month

May 2013 marks the one year anniversary of my inbound marketing journey with Hubspot. I’d always been an inbound marketing disciple but for the last 12 months I’ve been actively implementing it. That’s right.. social media, landing pages, lead nurturing, calls to action and blogging!

And I’m pleased to announce a…

A record month on Hubspot – 891 leads (8.1% conversion rate)!

We had 10,944 visitors to our Bluewire Media website, and 891 leads. For the analytics geeks like me, that’s 8.1% conversion rate for the entire website.

Also a lead is defined as a website visitor who downloads a premium piece of content in exchange for their name and email address.…

Posted on Apr 15, 2011 by Sarah McVeigh

Weekly Round-Up | Vol. 87

There’s a marketing theme this week – from big ideas, to stuffing up, to selling social to your boss.

10 Considerations When Creating a Social Media Policy -MackCollier.com

This article really shows that there’s no need to be afraid of social media for marketing when the ground rules are clear. Following this ten step guide in your business means you’re less likely to have a “social media disaster” – though, as David Meerman Scott attests, naysayers are really just badvocates in waiting.

How to Convince a CEO to Enter 21st Century Internet Marketing – Hubspot

We see it all the time – the marketers in a company love the idea, it’s natural to them and the benefits are clear.…

Posted on Apr 8, 2011 by Sarah McVeigh

Weekly Round-Up | Vol. 86

The finest pickings

Here David Meerman Scott shows how Nordstrom’s employee got it right.

We always get a bit excited at Bluewire when we see big companies taking the plunge and embracing social media. But what’s even better is the personal aspect. Who wants to chat with a big ol’ company? What we want is to engage with the people within it. After all – they’re the ones that are going to know their stuff, right?

Seth Godin’s take on the price/value mismatch.

You can always count on Seth Godin for a touch of perspective amongst all the marketing noise.…

Posted on Mar 11, 2011 by Sarah McVeigh

Weekly Round-Up | Vol. 82

What not to do – self congratulations, missed opportunities and broken promises

The problem with kids: how your products and services are truly perceived. – Post Click Marketing
Sorry – perfect strangers aren’t at all interested in how clever/beautiful/special you believe your baby to be. See why this translates to business to business marketing and learn to strip away the proud and gushy tag lines. Just cut to the chase!

Seven missed social media lead generation opportunities – Hub Spot
So you’re using social media to build your business. Or are you?

Cascade of broken promises – Seth Godin
“… A cautionary tale.…

Posted on Mar 4, 2011 by Bluewire Media

Weekly Round-Up | Vol. 81

Think big!

This week consider widening your audience and potentially your customer base with these big ideas from David Meerman Scott at Web Ink Now, Eric Vreeland at Hubspot and Jani Penttinen at Mashable.

“One speech, plus a dozen video cameras and a hundred people tweeting live” shows how getting your crowd involved in your presentation can help create a real-time experience for your virtual audience,

“Ten ways to turn your local business into a global success” provides tips on appealing to potential customers across the globe; and
“How to record a webinar” means your real-time message can last longer and reach more people.

Posted on Feb 18, 2011 by Adam Franklin

Advertising is DEAD

You heard it here.

Although I am echoing the words of HubSpot CEO Brian Halligan who spoke at the recent Growth Summit. Halligan compares the death of the horse and cart last century with the death of advertising today.

Horse drawn cart VS automobile

The transformation from horse-drawn carts to automobiles in the 1900s is as dramatic a shift in society as the transformation from ‘traditional advertising’ to ‘inbound web marketing‘ that we are currently living through.

Both were wildly popular and effective worldwide for over half a century, and like horse drawn carts, advertising as we knew it, is destined for the same fate.…

Posted on Mar 31, 2010 by Adam Franklin

Are You Guilty of Interruption Marketing?

Interruption marketing is a strategy that is losing impact very quickly. Think about the last time you enjoyed receiving (or even noticing) any of the following:

Cold calls, direct (junk) mail, a TV advert, newspaper ad, radio commercial or billboard….?

Not many of us enjoy these interruptions especially when they occur during dinner, during a TV show, between songs or clog up your mailbox.

Yet strangely, when people put their marketing hat on, its exactly these ‘ideas’ that are usually dreamt up. This behavior seems absurd to me!

Are you guilty?

The Head of Marketing in this parody is…

Video from HubSpot’s YouTube Channel

But there is a solution!

It’s called Inbound Marketing – a term coined by a company that I’ve been following called HubSpot. Inbound Marketing is about being found on Google by people who are actively seeking and actually interested in what you have to say.…