You’ve heard David Meerman Scott say every company should get themselves a journo to write their copy.
He calls it “brand journalism” and describes it like this:
“Creating interesting information online that serves to educate and inform consumers. People in companies now realise web marketing success comes from creating content-rich websites, videos, podcasts, photos, charts, ebooks, white papers and other valuable content.”
As well as being able to create content quickly and efficiently, journalists also have the capacity to think up story ides that will be relevant to a specific audience.…
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