Yesterday I emailed a client of ours, Hypoxi Australia with some tips for increasing their email marketing open rates and readership!
Now it’s worth mentioning that the Hypoxi girls send one of the best email newsletters I have seen. My bias isn’t towards its design specifically (which I’ll admit Bluewire actually does), but what I love is the red hot content that the Hypoxi girls write themselves!
And for the record, the girls get well-above average open rates & 3-4 times the average click through rates. So they are setting the standard, but still want to improve!…Continue Reading