Sales and marketing are the flip side of the same coin
Speak to the problems you solve for people, not ‘what you do’
Stick to what you do best. Don’t overreach into areas you don’t love. Be candid and refer that work onto the experts in that area.
What’s worked well: Ian’s “Entice, Disarm, Discover” approach has a very high success rate (as high at 30 per cent response rate).…Continue Reading