The Interactive Media Awards are judged using five specific criteria:
- Feature Functionality
- Standards Compliance & Cross Browser Compatibility
Particular merit was given to usability & functionality, a nod to the features designed to make the customer experience as pain-free as possible.
Some highlights are:
- The Website’s location finder, which tailors a visitor’s experience to information about services in their area – including personalised specialist information, promotions & news features,
- Online registration for free seminars with automatic reminders,
- Popular homepage promotions,
- Appointment requests; and
- The Information Pack order form.