Jon Wuebben author of Content is Currency was a speaker at Social Media Marketing World in San Diego and I got the chance to ask him about the value of online content.
Why content is currency?
Content has value, first and foremost. And it can become more valuable with more shares and likes, and if the quality is high it can take on a life of its own. It really becomes a piece of currency.
What to look for in a valuable piece of content?
It’s got to have the right message, be tailored to the right audience, compelling, interesting, optimized, unique and maybe controversial.…Continue Reading