This is guest post by Jonny Lis is a Digital Marketing Specialist at Smart Traffic, a private company with SEO Specialists in Australia. He oversees optimisation strategies for Smart Traffic’s 300+ campaigns.  Over to you Jonny:

Over the years, we have witnessed the rise of Facebook, Twitter, You Tube, and Pinterest. The growth of these social media giants is really impressive. At the rate that they’re going, we will surely see more innovations from them, along with rising contenders like Instagram, Google+, LinkedIn, StumbleUpon, and others.
So how is this relevant to small & medium business marketers and online advertisers?…