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Updated on May 2nd, 2014
With our first six episodes on iTunes… you may be wondering who we are, what led us here to this podcast and how we’ve embarked on a decade long adventure to discover web marketing that works.
Updated on April 27th, 2014
Check out what these folks had to say about Web Marketing That Works by Adam Franklin and Toby Jenkins.
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[slideshare id=33834162&doc=webmarketingthatworksendorsements-140423005740-phpapp01]
“In Web Marketing that Works, you’ll learn everything you need to know to generate attention for your business. Just like my two friends Adam and Toby, the book is fun, approachable, slightly alternative, and it delivers great ideas about how to develop strategies and implement tactics for success.”
~ David Meerman Scott
Bestselling author of The New Rules of Marketing & PR
“A practical guide for CEOs looking to master marketing on the web.…
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Updated on July 8th, 2013
This is a guest post.
Vishal Gumber is the founder of Appsquare, an Australian app development company that creates innovative apps, provides part funding for selected app ideas and also helps app developers get funding through its network of Venture Capitalists and Angel Investors.
Social media is going visual and Pinterest has a lot to do with it.
Because pictures really do speak more than words – especially in the restaurant business – and there’s a lot you can convey better through a single image than with a whole page of text, you ought to get yourself active on Pinterest right now!…
Updated on April 30th, 2013
Here’s another guest article by John Russell, a Cloud Consultant for divestIT, Director of CloudBaseMedia and author of Living with an Illness – 10 stages to dealing with your illness – an e-book that he’s made available for free.
The impact that Steve Jobs had on our world was incredible. With his famous reality distortion field he made the impossible, possible. He took an idea and turned it into a reality. Quite simply, Jobs took his ideas and turned them into consumer necessities.…
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Updated on July 8th, 2013
I’ve been a long time fan of Gary Bertwistle as a marketing speaker (originally at a TEC event) and as an author. So it was a real thrill when we sat down to discuss social media’s impact on marketing and promotion.
Here’s the video we recorded in Sydney and below that is the transcript:
How does social media impact marketing and promotion?
Hi I’m Gary Bertwistle and today we’re talking about how does social media affect marketing and brand. And having worked with a myriad of different companies of all shapes and sizes, the biggest issue today is that people are confusing promotion with marketing and people are using social media is a tool to promote themselves but unless the message you are putting out in social media differentiates you from everybody else using social media to promote themselves, then it’s not a piece of marketing, it’s actually a piece of promotion,
What is the difference between promotion and marketing?…
Continue ReadingUpdated on July 8th, 2013
It’s a bit of a Monday night ritual for me – a glass of wine, Twitter and the ABC show Q&A hosted by Tony Jones.
The show is “live and interactive” and that means Twitter is alive with comments and questions, with viewers using the hashtag #qanda while the show is on.
The Queensland Premier’s marketing team has recognised that those monitoring and contributing to the #qanda hashtag are generally likely to be interested in politics and have given them a chance to ask Anna Bligh a question.…
Continue ReadingShanon here in the Bluewire Media office is a smart dresser.
On the weekend, he bought a pair of jeans from a popular chain store. The sales assistant handed Shanon his jeans, and then encouraged him to “Like” them on Facebook. Just a click on their page, a symbol of support for their business, and Shanon would go into the draw for a $500 gift voucher.
This is not unusual. Several friends of mine use Facebook to promote their businesses. They run competitions on their walls and host giveaways for Facebook friends who give them the thumbs up.…
Continue ReadingBesides the fact that Steph Bowe is seventeen years old and her first book was published when she was sixteen (I think I was selling ice-cream) she has also appeared at prestigious writers’ festivals and contributed pieces to The Age (I got to wear a pink hat.)
And she is now guest blogging for Brisbane City Council.
A couple of questions:
A friend sent me a link to ibrary, Brisbane City Council’s new, dedicated website for high school students.…
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Updated on July 8th, 2013
During my time in San Francisco I was lucky enough to meet and interview Dave Peck – the social media strategist for Meshin.
He’s based out of Palo Alto Research Centre (home of the ethernet) in Silicon Valley.
Dave’s career is pretty remarkable – it was kick-started while he was playing Second Life (as a young blonde named Britney no less) and has grown in even more remarkable ways.
To name but a few of his achievements:
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A Guide to AdWords ROI, Profit & Revenue – Reload Media
ROI, profit and revenue are all important but which one should you aim to maximise with an AdWords campaign – or any advertising campaign – and do they all peak at the same time? Craig from Reload Media does the maths for you and takes an indepth look at how they could differ, and how this can impact your AdWords budget.
How Businesses Are Unleashing Their Employees’ Social Media Potential – Mashable
This article shows how some companies are harnessing their employees’ increasing technical knowledge to innovate.…
I’d like to share something with you… that sharing’s pretty cool!
Jason Fried is from 37 Signals, the company behind the suite of products Bluewire now uses to manage projects (Basecamp) and contacts (Highrise).
Taking a look at the kind of companies that also use these products, I think he knows something about marketing… This video discusses the merits of “marketing by sharing”: getting the word out about your product, service or business by teaching and sharing information.
Jason starts by explaining how he subconciously stocked his kitchen with utensils and books by companies and chefs who had taught him something in the past.…
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