Mashable Archives - Bluewire Media

Posted on Apr 15, 2011 by Sarah McVeigh

Weekly Round-Up | Vol. 87

There’s a marketing theme this week – from big ideas, to stuffing up, to selling social to your boss.

10 Considerations When Creating a Social Media Policy -MackCollier.com

This article really shows that there’s no need to be afraid of social media for marketing when the ground rules are clear. Following this ten step guide in your business means you’re less likely to have a “social media disaster” – though, as David Meerman Scott attests, naysayers are really just badvocates in waiting.

How to Convince a CEO to Enter 21st Century Internet Marketing – Hubspot

We see it all the time – the marketers in a company love the idea, it’s natural to them and the benefits are clear.…

Posted on Apr 1, 2011 by Sarah McVeigh

Weekly Round-Up | Vol. 85

IN THE NEWS

Live blogging transforms journalism – A great article for story tellers of all types, and yes, that (should) include marketers and copywriters. It shows how crucial the “real-time” aspect of news is, whether that be from the end of the journo or the end of the news makers across business. Writing timely content and getting it noticed is where we’re at.

Less is more – using social media to inspire concise writing – While it sounds a bit like a class plan, this article is all about thinking about what we write and how we write it.…

Posted on Mar 25, 2011 by Sarah McVeigh

Weekly Round-Up | Vol. 84

Social media news

Journo shield laws now cover bloggers and tweeters – The Australian
The expansion of the shield laws is based on the idea that news and media consumption has shifted (surely true) but what this will actually mean….let’s wait and see.

Twitter gets shut out once more, U.S. trademark office won’t grant Jack Dorsey trademark for ‘tweet’ –
NY Daily News
And not because it’s the sound a bird makes.

From the blogs

10 cool Facebook status tips and tricks – Mashable
Learn how to “dislike” something on Facebook, schedule status updates, make them only available to certain friends and turn your text upside down.…

Posted on Mar 18, 2011 by Bluewire Media

Weekly Round-Up | Vol. 83

Social media and the Japanese disaster

What responsibility do social media users have during a crisis? – Mashable

Like we saw in the floods – albeit on a much smaller scale – social media is being used in Japan as a vital communication tool in a time of disaster. How can we best use it to participate in the dissemination of information, to help each other and to provide relief?

Teamwork

Debate or GO? – Patty Azzarello

This guest post on Liz Strauss’ ‘Successful Blog’ discusses the loss of productivity at work through poor communication.…

Posted on Mar 4, 2011 by Bluewire Media

Weekly Round-Up | Vol. 81

Think big!

This week consider widening your audience and potentially your customer base with these big ideas from David Meerman Scott at Web Ink Now, Eric Vreeland at Hubspot and Jani Penttinen at Mashable.

“One speech, plus a dozen video cameras and a hundred people tweeting live” shows how getting your crowd involved in your presentation can help create a real-time experience for your virtual audience,

“Ten ways to turn your local business into a global success” provides tips on appealing to potential customers across the globe; and
“How to record a webinar” means your real-time message can last longer and reach more people.

Posted on Feb 25, 2011 by Bluewire Media

Weekly Round-Up | Vol. 80

CAREER TIPS

9 Dynamic Digital Resumes That Stand Out From the Crowd – Mashable
Potential employers are going to check out your online presence – why not make it fun and illuminating for them? It may just win you the job.

HOW TO: Jump-Start Your Career by Becoming an Online Influencer – Mashable
We’ve talked about attracting the attention of influencers, but what about actually becoming one?

HOW TO: Deal With Negative Online Sentiment About Your Brand – Mashable
It’s the badvocate idea and it never gets old. Find out how to get even the least likely to support you.…

Posted on Nov 6, 2010 by Angus Russell

6 Reasons to be Blogging, plus a few new technologies/trends you should know about (Weekly Round-Up Vol. 77)

6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? – Hubspot
I am amazed at the blog-reluctance of many small businesses. I hear things like “I don’t have time to blog”, “blogging doesn’t make sense in my industry”, and sometimes even the dreaded “what the heck is a blog?”The reality is if your company provides unique products or services, you should be blogging. (And if your company doesn’t, you should probably consider a career change.)

Of course, the overall return on investment on a blog will vary from business to business.…

Posted on Sep 15, 2010 by Sarah McVeigh

Twitter gets mighty social for an ‘information network’

“Last year, the story was all about the “Twitterification” of Facebook. Today will be about the “Facebookification” of Twitter.”
– Ben Parr, Mashable.

About two hours ago Twitter announced some of the biggest changes they’ve made in years. Mashable (and others) reported, and thousands of tweets and re-tweets abounded.

The most interesting part of the shift is most certainly the introduction of on-site media consumption. Instead of acting as a live streaming ‘contents page’ or directory, the new Twitter embraces the job of the chapters too – you’re no longer diverted off-site to view videos or images, instead the content will appear in your stream.…

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