This is a guest post by Michelle James, post-grad student in writing and publishing at UQ and all-round lovely lady. Michelle interviewed me about what working as a web copywriter entails and the fundamental differences between print and online. Here’s her take on the conversation.
Writing well still the key
Since the mechanised printing press was invented in the early nineteenth century, the
writer’s craft has been crucial for communicating with mass audiences. With the
emergence of the World Wide Web in the early 1990s—and the proliferation of web
sites, blogs, and social networking—society is more text-dependent than ever.…