If you’ve been reading our blog for a while, you’ll know that we really like the books The New Rules of Marketing and PR by David Meerman Scott and Inbound Marketing by Brian Halligan and Dharmesh Shah.
I have thoroughly enjoyed putting many of their recommendations into practice. Yes they really do work and this is my favourite experience so far.
My story:
The invite to our recent Email Marketing Secrets event was sent out to our subscribers and on the same day a journalist from Fairfax Digital – who wasn’t on our database – contacted us for an interview about an article he was writing.…
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