Posted on Feb 16, 2010 by Sarah McVeigh
I’m currently reading Reality Marketing Revolution! by Mike Lieberman & Eric Keiles.
Reality Marketing is based on adding an extra step to the marketing cycle – Lieberman & Keiles argue that going straight from an ad to a sale just isn’t realistic anymore. Instead, it takes more to take the cake: Mix advertising, public relations & referrals, add a free resource, and then go for the sale.
Customers want more bang for their buck than ever before, and the Reality Marketing crew say that you won’t be in for a chance until you stop talking about yourself & start focusing on the needs & wants of your customer.…
Continue Reading Posted on Mar 4, 2009 by Adam Franklin
Online advertising is being hailed by many as the best way to promote your company, but beware — there are some nasty traps to avoid. Here’s 6 tactics to avoid wasting your hard earned cash.
- Use reputable web designers
The difference between web design companies is enormous — the industry is still unregulated & you’ll hear heaps of web design horror stories… people running off with their money, being held to ransom or just delivering poor quality work.Try asking these questions before you begin:- “What happens if I’m not happy with the outcome?”
- “Do you follow a methodology?”
- “Can I speak with existing clients to find out what you’re like?”
- “Are you quality assured?”
- “How long have you been around?”
Be prepared to pay, but if it sounds too expensive it probably is.
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