Posted on Feb 16, 2010 by Sarah McVeigh
I’m currently reading Reality Marketing Revolution! by Mike Lieberman & Eric Keiles.
Reality Marketing is based on adding an extra step to the marketing cycle – Lieberman & Keiles argue that going straight from an ad to a sale just isn’t realistic anymore. Instead, it takes more to take the cake: Mix advertising, public relations & referrals, add a free resource, and then go for the sale.
Customers want more bang for their buck than ever before, and the Reality Marketing crew say that you won’t be in for a chance until you stop talking about yourself & start focusing on the needs & wants of your customer.…
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Posted on Mar 4, 2009 by Adam Franklin
Online advertising is being hailed by many as the best way to promote your company, but beware — there are some nasty traps to avoid. Here’s 6 tactics to avoid wasting your hard earned cash.
- Use reputable web designers
The difference between web design companies is enormous — the industry is still unregulated & you’ll hear heaps of web design horror stories… people running off with their money, being held to ransom or just delivering poor quality work.Try asking these questions before you begin:
- “What happens if I’m not happy with the outcome?”
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