online marketing Archives - Bluewire Media

Posted on May 17, 2011 by Laura Elvery

Guess who’s coming to dinner?

THE MARKETING GENIUS OF GUEST BLOGGING

Besides the fact that Steph Bowe is seventeen years old and her first book was published when she was sixteen (I think I was selling ice-cream) she has also appeared at prestigious writers’ festivals and contributed pieces to The Age (I got to wear a pink hat.)

And she is now guest blogging for Brisbane City Council.

A couple of questions:

What on earth have I been doing with my time?
Whose clever idea is this guest blog thing?

GUEST POSTS FOR VARIETY

A friend sent me a link to ibrary, Brisbane City Council’s new, dedicated website for high school students.…

Posted on Oct 29, 2010 by Angus Russell

Online Marketing Tips & Ideas (Weekly Round-Up Vol. 76)

Social Media Marketing 101: In-House Team, Agency or Consultant? – Mashable

Sadly there’s no magic rubric for deciding whether an in-house social media workforce, a social media consultant, or an agency will best be able to meet your particular business needs. Like almost every business decision, it depends on your business’s goals, budget and particular situation.

There are, however, definite pros and cons to each approach. We’ve highlighted some of the most important factors to consider for each style of social media team. Read More…

Calendaring Your Social Media Marketing Content – Hubspot
From the many Website Optimization Webinars I’ve done over the past six months, I’ve signed up for many Facebook company pages, and I follow tons of people on Twitter.…

Posted on Sep 21, 2010 by Lesley Hays

Why projects fail, your website sucks & nobody reads your blog! (Weekly round-up Vol. 73)

The two key causes of web project failure – Smart Company
…and how to avoid them! Craig Reardon explains how 1) major changes of direction can throw a project out of wack and chew up budget and 2) competing phases that don’t align can create dominos of missed deadlines.

4 Reasons Your Website Sucks – Hubspot
How to make your website not suck: make sure people can find you (search engine optimisation is a start), focus on your client/user (talk about them, not your company), have clear navigation and calls to action (more important than “wow factor” or bleeding-edge design), don’t automatically play sound or video (people will leave before finding the “off” button).…

Posted on Sep 9, 2010 by Sarah McVeigh

3 kinds o’ bait for back-link fishing

Getting back-links has obvious benefits. Google gauges not only what you’re on about, but also how important you are based on both the quality and amount of links sending readers your way.

The other positive of gaining back-links is that it widens your potential readership. When you promote your blog through social media, only your followers are likely to read it – but when it gets promoted on somebody else’s site, you’ll have access to new readers, and if they like what you’ve said you might get to keep them.

With all that in mind, let’s look at three techniques we’ve used at Bluewire to successfully attract back-links to our blog.…

Posted on Mar 19, 2010 by Sarah McVeigh

Tweet! Tweet! – A Little Bird Told Me…

Adam spoke on Social Media Marketing for Events at the ACEB conference on Wednesday & after presenting the benefits a delegate asked –

“But what if people at your event tweet criticisms? Wouldn’t that be reason to stay away from Twitter at events?”

As Adam answered, the challenge here is to do your utmost to give people an experience they want to say good things about!

And if, for whatever reason, they do have a gripe at least you as the organiser/business owner will know & can respond.

That’s the great thing about Twitter – transparency.…

Posted on Feb 16, 2010 by Sarah McVeigh

Are You Solving Your Customers’ Problems?

I’m currently reading Reality Marketing Revolution! by Mike Lieberman & Eric Keiles.

Reality Marketing is based on adding an extra step to the marketing cycle – Lieberman & Keiles argue that going straight from an ad to a sale just isn’t realistic anymore. Instead, it takes more to take the cake: Mix advertising, public relations & referrals, add a free resource, and then go for the sale.

Customers want more bang for their buck than ever before, and the Reality Marketing crew say that you won’t be in for a chance until you stop talking about yourself & start focusing on the needs & wants of your customer.…

Posted on Jan 20, 2010 by Sarah McVeigh

SEO Copywriting – Making Sense To Humans & Google

SEO can seem pretty confusing – and it seems that many in the game like to keep it that way. But yet again Glenn Murray has landed us with a goldmine of pointers on how to write optimised copy to please both readers & the mysterious beast that is Google in his eBook SEO Copywriting.

From lists, headings, bold text & captions, to tricks to check you’re on track; here are some of my favourite tips that he shares:

Wordle is a nifty website that can help you see your web copy much the way that Google sees it.…