Since I began sending weekly Bluewire News emails at the start of the year, I’ve been experimenting with ‘Subject Lines’ and ‘From Names’ to see what gets the best open rates.
I usually run each of the A/B tests on a sample size of about 1,000 contacts each, for between 1-2 hours, and then send the ‘winner’ to the remainder of the database.
Here’s what I’ve learnt from the A/B split testing I’ve conducted.
Test 1: From Name
The winner: Version B by 10.3% 6.9% and 31.4%
The first time I did this I got the unexpected result of the company name outperforming our personal names by 10.3%.…