Bluewire Media, the Brisbane based web design and strategy agency, has undertaken an extensive study of 16 leading property websites, evaluating them against 25 criteria covering web design, web development, useability, content quality, email marketing, business process use, Google search and social media use of websites such as Facebook, LinkedIn, Twitter and Youtube.
While the property industry received an overall pass mark, there is opportunity for property companies to add value and differentiate themselves in the digital age.
Toby Jenkins, Managing Director and co-founder of Bluewire Media reports:
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“To achieve results online requires a deep understanding of what the user is looking for and how they wish to be engaged.