The words you choose make all the difference.
Picture an old man who is blind and begging for money. His cardboard sign reads “I’m BLIND, please HELP.”
He gets a few coins from passers-by. Then a girl walks past, flips the cardboard sign around and writes a new message on the back. The coins now come flooding in.
The blind beggar asks what she’s done. In her thick Scottish accent, she explains, “I wrote the same…. but different words.”
What did the new cardboard sign say….? “It’s a beautiful day and I can’t see it.”
Remember as David Meerman Scott says, “on the web you ARE what you publish.” Make sure the words you choose to publish are as powerful as they can be.…Continue Reading