Why would John Jantsch say that his blog is his greatest business asset?
Surely his email list, trademarked marketing system or his business contacts are worth more… How can a blog be so valuable? Surely this is a gee-up.
Not so. John Jantsch, author of two books, Referral Engine and Duct Tape Marketing is serious. And I totally agree!
[I’ve been listening to Referral Engine as an audio book from Audible.com & if you want to fast forward to this bit, go Chapter 7 and start at 17:25mins]