Ron Baker is a fascinating guy and a business hero of mine. His life goal is to “Bury the timesheet” in the professions and that’s how I first “met” him through his bestselling book: Implementing Value Pricing.
“If I give away my IP I have to replenish it. It keeps me at the constant edge.” Ron Baker (tweet this)
His belief that: “The value of your product or service is solely in the eyes of your customer”, profoundly impacted my view of pricing and the purpose of a business.…Continue Reading