search engine optimisation Archives

Posted on Mar 11, 2011 by Sarah McVeigh

Weekly Round-Up | Vol. 82

What not to do – self congratulations, missed opportunities and broken promises

The problem with kids: how your products and services are truly perceived. – Post Click Marketing
Sorry – perfect strangers aren’t at all interested in how clever/beautiful/special you believe your baby to be. See why this translates to business to business marketing and learn to strip away the proud and gushy tag lines. Just cut to the chase!

Seven missed social media lead generation opportunities – Hub Spot
So you’re using social media to build your business. Or are you?

Cascade of broken promises – Seth Godin
“… A cautionary tale.…

Posted on Sep 9, 2010 by Sarah McVeigh

3 kinds o’ bait for back-link fishing

Getting back-links has obvious benefits. Google gauges not only what you’re on about, but also how important you are based on both the quality and amount of links sending readers your way.

The other positive of gaining back-links is that it widens your potential readership. When you promote your blog through social media, only your followers are likely to read it – but when it gets promoted on somebody else’s site, you’ll have access to new readers, and if they like what you’ve said you might get to keep them.

With all that in mind, let’s look at three techniques we’ve used at Bluewire to successfully attract back-links to our blog.…

Posted on Jun 21, 2010 by Sam Sargent

Google’s SEO Report Card – how would your website stack up?

I stumbled across an interesting blog post from the Google Webmaster Central team on the weekend. It was the result of an audit which Google performed on over 100 of their different product pages and came in the form of a SEO report card.

It details how the main pages for these various products stacked up in their own search results and how they fair across a number of common SEO topics. It was designed to provide the product teams with ideas on how they can improve their products’ pages using simple and accepted optimisations.…

Posted on Mar 10, 2010 by Adam Franklin

How I got to #3 on Google

If you want to get to(wards) the top of Google, I’d like to share my story.

I’ll confess, 12 months ago SEO wasn’t part of our marketing strategy. Yet in one year, we’ve climbed from unfindable to #3 for competitive search phrases like:

‘website design brisbane‘ (#3)
‘web designers brisbane‘ (#3)
‘website designers brisbane‘ (#3)
‘web design brisbane‘ (dropped to #4 today, it was #3…)

Being competitive, I’m striving for #1 in all those categories, but so is every other web design company out there.…

Posted on Jan 20, 2010 by Sarah McVeigh

SEO Copywriting – Making Sense To Humans & Google

SEO can seem pretty confusing – and it seems that many in the game like to keep it that way. But yet again Glenn Murray has landed us with a goldmine of pointers on how to write optimised copy to please both readers & the mysterious beast that is Google in his eBook SEO Copywriting.

From lists, headings, bold text & captions, to tricks to check you’re on track; here are some of my favourite tips that he shares:

Wordle is a nifty website that can help you see your web copy much the way that Google sees it.…

Posted on Nov 11, 2009 by Sarah McVeigh

Google Headings & Descriptions – SEO Brisbane

Reaching the top of Google (and staying there) is akin to playing a game with ever changing goal posts. There are so many elements that contribute to where your website is placed and for how long.

And while it’s granted that Google moves in mysterious ways, and you will never be able to control every single variable, there are nevertheless loads of techniques you can use to keep kicking goals when the Googlers make it tricky for you.

One simple and effective way is to make sure what actually comes up in the Google listing is fully optimised, makes sense, and tells the viewer “this is what you are looking for” – by addressing exactly what it is that your website delivers.…

Posted on Jul 28, 2009 by Adam Franklin

Interview with SEO expert Llew Jury

Bluewire Media interviews search engine optimisation, SEO expert Llew Jury, of Reload Media.

What’s the best thing about SEO?

The best thing about SEO is that it’s a constantly changing industry and you’re always helping companies and customers get leads in new business that they didn’t think they could get before.

What led you to become an expert in the field of SEO?

I had a web company that I started with my brother in the late 90’s and we optimised from about 2001 with Google. Across a couple of search terms it became very favourable.…