social media Archives - Bluewire Media

Posted on Jun 20, 2013 by Lesley Hays

We lost 50% of our positive Facebook comments by focussing on negative conversations

Updated on July 8th, 2013

From the weekly Success Insights series: Lessons from our Client Success Programs

This week, we have an important lesson on the value of positive community engagement!

We heavily monitor a retail sector client’s Facebook page, but recently our two social media guides needed a holiday*. So while our guides were away, we had to minimise the responsive work we could do in order to handle the out of hours monitoring. This meant we significantly reduced our engagement with the community and focussed on “fighting fires” rather than taking the time to encourage and get involved in positive conversations.…

Posted on Jan 14, 2013 by John Russell

Can you afford free Social Media? [Part 2]

Updated on July 8th, 2013

This is a guest post.

Here’s another guest article by John Russell, author of Living with an Illness – 10 stages to dealing with your illness – an e-book that he’s made available for free.

Welcome John Russell…..

Following my recent article (Can you afford free Social Media – Part One) – I realise that I may have struck a nerve in the market place. Hoping that my readers now understand that Social Media isn’t actually a free exercise, in Part 2 I want to help those business owners and CEOs who have made the decision to enter the social media arena with further financial perspective and advice from someone who has done it all before.…

Posted on Dec 19, 2012 by Jonny Lis

The Contribution of Social Media Optimisation to SMEs by Jonny Lis

Updated on July 8th, 2013

This is guest post by Jonny Lis is a Digital Marketing Specialist at Smart Traffic, a private company with SEO Specialists in Australia. He oversees optimisation strategies for Smart Traffic’s 300+ campaigns. Over to you Jonny:

Over the years, we have witnessed the rise of Facebook, Twitter, You Tube, and Pinterest. The growth of these social media giants is really impressive. At the rate that they’re going, we will surely see more innovations from them, along with rising contenders like Instagram, Google+, LinkedIn, StumbleUpon, and others.…

Posted on Sep 14, 2012 by Kayla Wilson

Why hosting webinars is good for your online presence

Updated on March 11th, 2013

This is a guest blog post.

Webinars are the perfect platform for improving your online presence. A webinar is essentially Internet based seminars, allowing business owners to host conferences for customers, clients and partners to attend remotely. The form the webinar takes is up to the host, but they can be extremely useful forums for online meetings, tutorials, knowledge and idea sharing events; presentations, product and service demonstrations, or simply as a forum for conversations between hosts and attendees.

Crucially, webinars can form an important extension of a website or blog, adding a personal touch and an extra dimension to online businesses.…

Posted on Sep 7, 2012 by Christopher Wallace

Facebook Falling? Preparing Your Business for the New Social Media Frontier

Updated on July 8th, 2013

Facebook Falling? Preparing Your Business for the New Social Media Frontier

People love to root for the underdog. Remember when MySpace still ruled the land, and Facebook was the small competitor gaining ground with college kids? You couldn’t get a Facebook account without a university or school email address, so people went out of their way to obtain these and keep them after graduation.

Limiting a good product’s availability is a classic method of creating hype. By the time you launch to the general public, the idea is to have generated buzz that will propel your business to mass public acceptance.…

Posted on Aug 24, 2012 by Adam Franklin

Deloitte’s social media policy “Empower & Trust” – Simon Townsend interview

Updated on July 8th, 2013

At Social Media Down Under I interviewed Simon Townsend, the Innovations Manager at Deloitte Australia about their three word social media policy – “Empower And Trust”.

Here is my interview with Simon Townsend.

Adam Franklin: Hi it’s Adam Franklin, and we are at Social Media Down Under. I’m here with one of the speakers, Simon Townsend, who is an innovation manager at Deloitte. Now I’d really like to share with you the key take home from Simon’s presentation. Simon would you mind sharing with our audience what they need to know from your presentation today?…

Episode 3 highlights

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Here is the transcript:

Social Media Experts Don’t Exist.

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