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Posts Tagged: social media

Home / social media



Posted on Apr 20, 2014 by Adam Franklin

WMTW 003: How a Facebook comment led to a night in jail [podcast]

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Web Marketing That Works
http://www.podtrac.com/pts/redirect.mp3/traffic.libsyn.com/webmarketingthatworks/Ep_Facebook_page_led_to_Jail_final.mp3

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Updated on June 20th, 2014

In Episode 3 of the Web Marketing That Works podcast we look at social media risk management and how a Facebook comment landed a guy in jail for a night!

[soundcloud url=”https://api.soundcloud.com/tracks/155162044″ params=”color=0066cc&auto_play=false&hide_related=false&show_artwork=true&show_comments=true&show_user=true&show_reposts=false” width=”100%” height=”166″ iframe=”true” /]

Episode 3 highlights

When social media posts go wrong, and more importantly what plan you need in place for when it happens.

How a Facebook comment landed someone a night in jail and the smooth process that handled the situation effortlessly.…

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podcast
social media, Facebook, web marketing


Posted on Nov 13, 2013 by Selina Power

LinkedIn Marketing Strategy Infographic

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Updated on March 11th, 2020

LinkedIn Marketing Strategy Infographic

Growing your LinkedIn Networks to produce qualified leads with this 5 Minute Daily Plan – LinkedIn Marketing Strategy Infographic for users beginner, intermediate and advanced.

With these simple to follow steps and only 5 minutes a day you will soon be receiving more connection requests, more engagement and have more people viewing your social media profile.

Please click to tweet

Bonus: LinkedIn Daily Marketing Plan – Master LinkedIn in just 5 minutes a day with this easy-to-use plan.

 by Bluewire Media.…

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51 Comments
Web Marketing
social media, tips, LinkedIn, Content Marketing


Posted on Jun 20, 2013 by Lesley Hays

We lost 50% of our positive Facebook comments by focussing on negative conversations

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Updated on July 8th, 2013

From the weekly Success Insights series: Lessons from our Client Success Programs

This week, we have an important lesson on the value of positive community engagement! 

We heavily monitor a retail sector client’s Facebook page, but recently our two social media guides needed a holiday*.  So while our guides were away, we had to minimise the responsive work we could do in order to handle the out of hours monitoring. This meant we significantly reduced our engagement with the community and focussed on “fighting fires” rather than taking the time to encourage and get involved in positive conversations.…

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Facebook, Intermediate, Social Media Strategy
social media, Facebook, client success program, success insights, community engagement, sentiment, social media analytics


Posted on Apr 3, 2013 by Adam Franklin

Jay Baer and why customers demand social media

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Updated on July 8th, 2013

Jay Baer is a social media speaker, author and coach.  His blog is ranked as the #1 content marketing blog in the world, and he’s the co-author of, “The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social.”

I caught up with him at the Business Growth Summit in Sydney, where Jay Baer was the social media keynote speaker and addressed the summit about the future and importance of social media in business.

[youtube=http://www.youtube.com/watch?v=G5Dsxk2Swxw&rel=0&w=560&h=315]

Here is the transcript:

Adam Franklin:  Hi there it’s Adam Franklin, and I’m here with Jay Baer, the author of “The Now Revolution“.    …

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Expert Interview, Intermediate, Social Media Strategy
adam franklin, social media, Jay Baer


Posted on Feb 19, 2013 by John Russell

Can you afford FREE social media? [Part 3]

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Updated on July 8th, 2013

This is a guest post.

Here’s another article by John Russell, a Cloud Migration Specialist for divestIT, Managing Director of CloudBaseMedia and author of Living with an Illness – 10 stages to dealing with your illness – an e-book that he’s made available for free.

Welcome John Russell…

 

Following up from Part 1 & Part 2 of this series – where I explained firstly, that social media isn’t in fact free and then further that there is a ‘Self Interest Problem’ faced by  businesses in relation to social media being a long-term investment – I promised to explain to Bluewire readers how exactly you can go about ‘making money’ for social media campaigns.…

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Guest Post, Intermediate, Social Media Strategy
john russell, social media


Posted on Jan 14, 2013 by John Russell

Can you afford free Social Media? [Part 2]

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Updated on July 8th, 2013

This is a guest post.

Here’s another guest article by John Russell, author of Living with an Illness – 10 stages to dealing with your illness – an e-book that he’s made available for free.

Welcome John Russell…..

Following my recent article (Can you afford free Social Media – Part One) – I realise that I may have struck a nerve in the market place. Hoping that my readers now understand that Social Media isn’t actually a free exercise, in Part 2 I want to help those business owners and CEOs who have made the decision to enter the social media arena with further financial perspective and advice from someone who has done it all before.…

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10 Comments
Guest Post, Beginner, Social Media Strategy
social media, Business, business blogs, john russell


Posted on Dec 19, 2012 by Jonny Lis

The Contribution of Social Media Optimisation to SMEs by Jonny Lis

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Updated on July 8th, 2013

This is guest post by Jonny Lis is a Digital Marketing Specialist at Smart Traffic, a private company with SEO Specialists in Australia. He oversees optimisation strategies for Smart Traffic’s 300+ campaigns.  Over to you Jonny:

Over the years, we have witnessed the rise of Facebook, Twitter, You Tube, and Pinterest. The growth of these social media giants is really impressive. At the rate that they’re going, we will surely see more innovations from them, along with rising contenders like Instagram, Google+, LinkedIn, StumbleUpon, and others.…

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Intermediate, Social Media Strategy, Guest Post
Jonny Lis, social media, blogs, guest post


Posted on Sep 14, 2012 by Kayla Wilson

Why hosting webinars is good for your online presence

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Updated on March 11th, 2013

This is a guest blog post.

Webinars are the perfect platform for improving your online presence. A webinar is essentially Internet based seminars, allowing business owners to host conferences for customers, clients and partners to attend remotely. The form the webinar takes is up to the host, but they can be extremely useful forums for online meetings, tutorials, knowledge and idea sharing events; presentations, product and service demonstrations, or simply as a forum for conversations between hosts and attendees.

Crucially, webinars can form an important extension of a website or blog, adding a personal touch and an extra dimension to online businesses.…

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4 Comments
Guest Post
social media, web strategy, Business, communicating, Webinars, Kayla Wilson


Posted on Sep 11, 2012 by Adam Franklin

Social Media Experts (and Gurus) Don’t Exist. Yet.

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Updated on May 2nd, 2016

First let’s start by saying that anyone worth their salt in social media, will insist they are not an expert, nor a guru.

Most will simply claim they are a social media professional or a social media specialist with a few war stories to tell and plenty of lessons to share.  They’ve spent many years in the trenches trying to keep up with all the trends and experimenting with what works and what doesn’t.

No-one I know proclaims to have all the answers!

Social Media Experts Don’t Exist.

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2 Comments
Social Media
social media


Posted on Sep 7, 2012 by Christopher Wallace

Facebook Falling? Preparing Your Business for the New Social Media Frontier

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Updated on July 8th, 2013

Facebook Falling? Preparing Your Business for the New Social Media Frontier 

People love to root for the underdog. Remember when MySpace still ruled the land, and Facebook was the small competitor gaining ground with college kids? You couldn’t get a Facebook account without a university or school email address, so people went out of their way to obtain these and keep them after graduation.

Limiting a good product’s availability is a classic method of creating hype. By the time you launch to the general public, the idea is to have generated buzz that will propel your business to mass public acceptance.…

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Facebook, Guest Post, Beginner, Social Media Strategy
web strategy, web marketing, pinterest, Marc Zuckerberg, social media, Facebook, google


Posted on Aug 24, 2012 by Adam Franklin

Deloitte’s social media policy “Empower & Trust” – Simon Townsend interview

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Updated on July 8th, 2013

At Social Media Down Under I interviewed Simon Townsend, the Innovations Manager at Deloitte Australia about their three word social media policy – “Empower And Trust”.

Here is my interview with Simon Townsend.

Adam Franklin: Hi it’s Adam Franklin, and we are at Social Media Down Under. I’m here with one of the speakers, Simon Townsend, who is an innovation manager at Deloitte. Now I’d really like to share with you the key take home from Simon’s presentation. Simon would you mind sharing with our audience what they need to know from your presentation today?…

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4 Comments
Social Media, Expert Interview, Social Media Strategy
adam franklin, social media, deloitte, simon townsend
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