The Google Algorithm is clever but sometimes you can help it out by giving it a little nudge in the right direction. With some help, it’ll be able to highlight extra information in your search listings to make it easier for users to find what they’re looking for.

Normally you don’t have a whole lot of control over what a result looks like. A search engine will find what it thinks is most relevant and you’re pretty much stuck with that. By including micro-data that the search engine can consume, you can have a bit more control over what your search listing includes.…