web copy Archives - Bluewire Media

Posted on Apr 8, 2011 by Sarah McVeigh

Weekly Round-Up | Vol. 86

The finest pickings

Here David Meerman Scott shows how Nordstrom’s employee got it right.

We always get a bit excited at Bluewire when we see big companies taking the plunge and embracing social media. But what’s even better is the personal aspect. Who wants to chat with a big ol’ company? What we want is to engage with the people within it. After all – they’re the ones that are going to know their stuff, right?

Seth Godin’s take on the price/value mismatch.

You can always count on Seth Godin for a touch of perspective amongst all the marketing noise.…

Posted on Mar 31, 2010 by Sarah McVeigh

Copywriting for the web – Menu Please!

While editing a client’s web copy today I became baffled by just how many words there were!

As a writer, I see my way around a fair few of the things, but today I was reminded of how few of the words on a page we actually read.

People scan to a certain extent when reading books, identifying key words and then automatically linking them together to form meaning – but on the web it’s a whole new story.

I wondered what amount of copy on a website actually gets read, so I ventured into the Googlesphere to investigate.…

Posted on Jan 20, 2010 by Sarah McVeigh

SEO Copywriting – Making Sense To Humans & Google

Updated on October 8th, 2013

SEO can seem pretty confusing – and it seems that many in the game like to keep it that way. But yet again Glenn Murray has landed us with a goldmine of pointers on how to write optimised copy to please both readers & the mysterious beast that is Google in his eBook SEO Copywriting.

From lists, headings, bold text & captions, to tricks to check you’re on track; here are some of my favourite tips that he shares:

Wordle is a nifty website that can help you see your web copy much the way that Google sees it.…