Posts Tagged: web copy

It’s been said “there’s no such thing as a new idea” and when you’re blogging all the time, this statement can seem truer than ever. So how do you come up with a never-ending stream of relevant ideas to share with your audience?

Share your take on things.

But, how?

KNOW YOUR AUDIENCE

Write down the answers to these questions:

• What does your reader do for work?
• What does your reader do when they’re not at work?
• What issues, policies, news topics or legislation affects them?

Of course, your slant on things can be really important – but the topic needs to be those which are relevant to your readers.…