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Posts Tagged: web copy

Home / web copy



Posted on Apr 27, 2011 by Bluewire Media

How to never run out of blog ideas again (just by being yourself)

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Updated on July 15th, 2013

It’s been said “there’s no such thing as a new idea” and when you’re blogging all the time, this statement can seem truer than ever. So how do you come up with a never-ending stream of relevant ideas to share with your audience?

Share your take on things.

But, how?

KNOW YOUR AUDIENCE

Write down the answers to these questions:

  • What does your reader do for work?
  • What does your reader do when they’re not at work?
  • What issues, policies, news topics or legislation affects them?
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Intermediate, Social Media Strategy, Blogging
web copy, blogging, Brand Journalism, story ideas


Posted on Apr 8, 2011 by Sarah McVeigh

Weekly Round-Up | Vol. 86

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The finest pickings

Here David Meerman Scott shows how Nordstrom’s employee got it right.

We always get a bit excited at Bluewire when we see big companies taking the plunge and embracing social media. But what’s even better is the personal aspect. Who wants to chat with a big ol’ company? What we want is to engage with the people within it. After all – they’re the ones that are going to know their stuff, right?

Seth Godin’s take on the price/value mismatch.

You can always count on Seth Godin for a touch of perspective amongst all the marketing noise.…

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Web Strategy
glenn murray, web copy, david meerman scott, Hubspot, NETT, new media strategies, social media, Seth Godin, content


Posted on Mar 31, 2010 by Sarah McVeigh

Copywriting for the web – Menu Please!

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While editing a client’s web copy today I became baffled by just how many words there were!

As a writer, I see my way around a fair few of the things, but today I was reminded of how few of the words on a page we actually read.

People scan to a certain extent when reading books, identifying key words and then automatically linking them together to form meaning – but on the web it’s a whole new story.

I wondered what amount of copy on a website actually gets read, so I ventured into the Googlesphere to investigate.…

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Copywriting
copy writing for web, Copywriting, web copy, writing tips


Posted on Jan 20, 2010 by Sarah McVeigh

SEO Copywriting – Making Sense To Humans & Google

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Updated on October 8th, 2013

SEO can seem pretty confusing – and it seems that many in the game like to keep it that way. But yet again Glenn Murray has landed us with a goldmine of pointers on how to write optimised copy to please both readers & the mysterious beast that is Google in his eBook SEO Copywriting.

From lists, headings, bold text & captions, to tricks to check you’re on track; here are some of my favourite tips that he shares:

Wordle is a nifty website that can help you see your web copy much the way that Google sees it.…

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internet marketing, Copywriting, digital marketing, SEO, search engine optimisation, Marketing, glenn murray, online marketing, seo copywriting, web copy
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