• Home
  • Free Marketing Templates
  • Speaker
  • News
  • Podcast
  • Blog
  • Contact
  • Search
Bluewire Media - Web Strategy
  • Home
  • Blog
  • Contact Us
  • More
  • Free Workshops & Mini-Trainings
    • Content Machine
    • ChatGPT for Marketing, Content & Lead Nurture
    • Plan Your 2024 Marketing & Supercharge it with AI and VAs
    • Tips for LinkedIn Profile
    • Your Web Marketing Strategy (part 1)
    • Your Web Marketing Strategy (part 2)
    • LinkedIn Accelerator Exec Short Course
    • Build A Marketing Engine
    • Flagship Content
    • 3 Orbits of Marketing
    • 3 Steps To WIn High Value Clients on LinkedIn in 60 Days
    • Weekly Content Planner Guide
    • How to win clients from email marketing
    • Marketing Mini Course – Tools of The Trade
  • Best Selling Book
  • Courses & Products
    • Game Plan (1-on-1)
    • ChatGPT Prompt Stack
    • Marketing Club
    • Template Club
    • 50+ Script Library
    • LinkedIn Profile Makeover Workbook
  • Marketing Coaching & Implementation
    • Free Marketing Scorecard
    • Schedule 20 Min Quick Call
    • Marketing Implementation
  • Keynote Speaker – Marketing
    • LinkedIn Marketing Speaker
    • AI & ChatGPT Speaker
  • Adam Franklin & Bluewire Media?
    • Meet Adam Franklin
    • Spotify | Adam Franklin’s Interviews (Bluewire Media) – Get to know me
    • 10 Reasons To Work With Us
    • Recognition
    • The Bluewire Story

Posts Tagged: web copy



Posted on Apr 27, 2011 by Bluewire Media

How to never run out of blog ideas again (just by being yourself)

 0 Shares
Tweet

It’s been said “there’s no such thing as a new idea” and when you’re blogging all the time, this statement can seem truer than ever. So how do you come up with a never-ending stream of relevant ideas to share with your audience?

Share your take on things.

But, how?

KNOW YOUR AUDIENCE

Write down the answers to these questions:

  • What does your reader do for work?
  • What does your reader do when they’re not at work?
  • What issues, policies, news topics or legislation affects them?

Of course, your slant on things can be really important – but the topic needs to be those which are relevant to your readers.…

Continue Reading
No Comments
Blogging, Social Media Strategy, Intermediate
story ideas, web copy, Brand Journalism, blogging


Posted on Apr 8, 2011 by Sarah McVeigh

Weekly Round-Up | Vol. 86

 0 Shares
Tweet

The finest pickings

Here David Meerman Scott shows how Nordstrom’s employee got it right.

We always get a bit excited at Bluewire when we see big companies taking the plunge and embracing social media. But what’s even better is the personal aspect. Who wants to chat with a big ol’ company? What we want is to engage with the people within it. After all – they’re the ones that are going to know their stuff, right?

Seth Godin’s take on the price/value mismatch.

You can always count on Seth Godin for a touch of perspective amongst all the marketing noise.…

Continue Reading
No Comments
Web Strategy
Seth Godin, web copy, content, glenn murray, social media, david meerman scott, Hubspot, NETT, new media strategies


Posted on Mar 31, 2010 by Sarah McVeigh

Copywriting for the web – Menu Please!

 0 Shares
Tweet

While editing a client’s web copy today I became baffled by just how many words there were!

As a writer, I see my way around a fair few of the things, but today I was reminded of how few of the words on a page we actually read.

People scan to a certain extent when reading books, identifying key words and then automatically linking them together to form meaning – but on the web it’s a whole new story.

I wondered what amount of copy on a website actually gets read, so I ventured into the Googlesphere to investigate.…

Continue Reading
3 Comments
Copywriting
web copy, Copywriting, writing tips, copy writing for web


Posted on Jan 20, 2010 by Sarah McVeigh

SEO Copywriting – Making Sense To Humans & Google

 0 Shares
Tweet

SEO can seem pretty confusing – and it seems that many in the game like to keep it that way. But yet again Glenn Murray has landed us with a goldmine of pointers on how to write optimised copy to please both readers & the mysterious beast that is Google in his eBook SEO Copywriting.

From lists, headings, bold text & captions, to tricks to check you’re on track; here are some of my favourite tips that he shares:

Wordle is a nifty website that can help you see your web copy much the way that Google sees it.…

Continue Reading
1 Comment
Search
web copy, Copywriting, digital marketing, internet marketing, glenn murray, Marketing, search engine optimisation, seo copywriting, SEO, online marketing

Archives

  • 2025 (1)
  • 2024 (22)
  • 2023 (17)
  • 2022 (20)
  • 2021 (20)
  • 2020 (94)
  • 2019 (132)
  • 2018 (31)
  • 2017 (60)
  • 2016 (131)
  • 2015 (176)
  • 2014 (122)
  • 2013 (99)
  • 2012 (73)
  • 2011 (93)
  • 2010 (152)
  • 2009 (135)
  • 2008 (1)
  • Back to Top
    • Home
    • Free Marketing Templates
    • Speaker
    • News
    • Podcast
    • Blog
    • Contact
    • Search
    • Bluewire Community
      • Free Marketing Templates
      • Amazon – Web Marketing That Works
      • Join our Faceook group
      • iTunes – Web Marketing That Works
      • Spotify – Web Marketing That Works
      • Bluewire Podcast
      • Recommended Reading
      • Online Tools
      • Student Centre Login
      • Subscribe to Bluewire News
      • Sitemap
    • Client Access
      • Bluewire Coaching Platform (members only)
      • Bluewire Student Centre (online courses)
    • Hire Adam Franklin to Speak
      • Social Media Speaker
      • ChatGPT & AI Marketing Speaker
      • Digital Marketing Speaker
      • Keynote Speaker
      • LinkedIn Keynote Speaker
      • Harbour Space Uni Lecturer
      • Toby Jenkins
    • Adam Franklin – Awards Judge
      • Optus MyBusiness Awards
      • Real Estate Business (REB) Awards
      • Australian Broking Awards
      • Australian Accounting Awards
      • Women in Real Estate Awards
      • Better Business Summit Awards
      • Young Leaders In Finance Awards
    • Contributors To
      • The Australian
      • Sydney Morning Herald
      • Smart Company
      • Huffington Post
      • Convince & Convert
      • Hubspot
      • Problogger
      • Kochie’s Business Builders
      • Entrepreneur HQ
      • Dent /Key Person of Influence
      • Life Hacker
      • Quora
      • Medium
      • Elite Agent
    • Working with Bluewire
      • Hire Adam Franklin
      • As a Client
      • As an Affiliate
      • As an Event Attendee
      • As a Guest Blogger
      • As a Partner
      • Testimonials
    • Connect on Social Media
      • Adam Franklin on LinkedIn
      • Twitter
      • LinkedIn
      • Facebook
      • YouTube
      • Instagram
      • Pinterest
      • Slideshare
    • Disclosure
      • Disclosure & Terms and Conditions
      • GDPR Compliance & Privacy Policy

    95 Baanya St
    Wurtulla
    QLD 4575
    Australia

    Copyright © 2025 All contents Creative Commons Licensed Bluewire Media Pty Ltd.