Updated on May 31st, 2015

PART ONE:

Keywords are the words or phrases that your prospective customers & clients type into search engines (like Google) to find companies like yours. It is important to know what keywords your potential customers are searching for so you can optimise your website appropriately.

TIP #1: People will often search for lay-terms & not industry jargon – make sure you find out or test which keywords your prospective customers use.

TIP #2: Use these keywords in your website copywriting.

EXAMPLE: people may not be googling for “financial advisor” (because to them that sounds boring and expensive), instead they may be googling for “good investments” or “wealth creation” (because these are the things they really want!)…