How do you measure an ROI on Social Media???
“Generally being a firm of accountants we measure it based on how many dollars we get back and the answer is: a sh!tload.”
Without wanting to give away too much here are a couple of highlights:
3 measurables they’ve tracked:
- Deloitte have dropped their recruitment agent fees to nearly zero using a Facebook app called “Join me at Deloitte” they developed for their employees.