If you’re not in the business of making websites, it might surprise you to learn how many people decide they need a website, seemingly for the sake of having a website. As a freelancer, I get lots of enquiries for small-budget websites, most of which can’t clearly articulate WHY they need a website, other than to check it off the list. Even at Bluewire Media, a high-end web strategy company, the “Website Goals” section of our getting started questionnaire is all too often left blank.
But this just won’t do. Even for small projects, it’s important that we begin with some goals.…Continue Reading