YouTube Archives - Bluewire Media

Posted on May 2, 2014 by Adam Franklin

WMTW 009: How a YouTube video nearly torpedoed our biggest deal [podcast]

This podcast explores the hits and misses of our YouTube marketing journey. Including nearly missing out on our biggest deal because of a YouTube video.

Show notes

Getting started

Mike O’Hagan gave us the heads-up so on the FlipCam we bought on. (He was inspired by the success of the Will It Blend You Tube series).

We bought a Flipcam and started interviewing people at events.

Next stage

We graduated to recording Skype interviews. Timbo Reid from Small Business Big Marketing gave us the tip to by Call recorder for $20.…

Posted on Sep 7, 2011 by Hamish Knox

How to use iMovie to create YouTube videos

So, my time here at Bluewire as a marketing intern from QUT has been spent editing videos the guys have done with industry leaders and clients on how they use the web to do business.

Why publish videos?

To quote David Meerman Scott, “On the web, you are what you publish”

I must confess i am a Mac advocate, owning an iPod, iPhone and Macbook completing the trifecta of Mac products. So what i have to say may be bias towards iMovie. There are many great products and software out there which are useful for editing and creating movies and video content.…

Posted on Apr 11, 2011 by Sarah McVeigh

Video blogging – tips to get started

Over the years we’ve recorded and shared dozens of video interviews with experts across a whole range of fields. Not only have we learned a whole lot ourselves through the knowledge of others, we’ve also been able to share a whole variety of perspectives with our own audience.

On the strategy side of things we have also generated hundreds of re-tweets, back-links and contacts through sharing these videos.

And while it’s as simple as recording, editing and posting a video, there are some nifty ways that you can leverage your video blogging (or vlogging) to make it more beneficial for your overall web strategy.…

Posted on Oct 7, 2010 by Sarah McVeigh

Q&A with Kelly Olexa – social media, vlogging & the power of conversation

A few weeks back I was lucky enough to have the chance to meet and interview Kelly Olexa.

With more than 28,000 followers on Twitter, a successful YouTube channel that receives thousands of hits per entry, and a book on the way, it’s clear Kelly Olexa knows a thing or two about the power of social media when harnessed correctly.

Here she tells us how she fell into social media as a means of professional networking after losing her job. But the level of success that came out of “talking alot” as Kelly modestly puts it, could hardly have been anticipated.…

Posted on Aug 25, 2010 by Toby Jenkins

0% staff turnover? 400% ROI? Dollar return? – Use social media says Deloitte Digital CEO

How do you measure an ROI on Social Media???

It’s not always easy to measure an ROI on Social Media, but, as a part of my interview with him in Sydney, Deloitte Digital CEO Peter Williams (@rexster), says:

“Generally being a firm of accountants we measure it based on how many dollars we get back and the answer is: a sh!tload.”

Without wanting to give away too much here are a couple of highlights:

3 measurables they’ve tracked:

Deloitte have dropped their recruitment agent fees to nearly zero using a Facebook app called “Join me at Deloitte” they developed for their employees.

Posted on Jun 21, 2010 by Lesley Hays

Weekly round-up

Harvey Norman takes to Twitter in online backflip – Dynamic Business
10 Fun Facts You Didn’t Know About Google – Mashable
15 Amazing Apps for File Storage in the Cloud – Web.AppStorm
The greatest defunct web sites and dotcom disasters – CNET UK
11 Useful Google Chrome Extensions for Serious SEO Workers – Blog Web Designer
YouTube Launches New Video Editor Tool – Mashable
The Vuvuzela By the Numbers [infographic] – Mashable
Book shelves made from 15,000 pencils – Dyscario

Reminisce on the weekend from a different point of view…

The Telegraph.co.uk puts that margarita under the microscope.…

Posted on May 11, 2010 by Sarah McVeigh

What’s your social networking success story?

We’re passionate advocates of using social networking for business marketing and delight in sharing success stories that began at a tweet, a Facebook discussion, a YouTube clip or a blog post.

Remember our interview with David Meerman Scott? The one where he blogged about General Motors and ended up landing a meeting with the CEO?

Amazing right?

On a much smaller scale many of us are continually experiencing the benefits of social networking. A personal success story of mine unfolded a couple of weeks ago…

I’m currently enrolled in a music blogging course as part of my journalism degree at QUT (yep, blogging has hit the curriculum).…