The Art of The Retweet

6 Shares

To RT or not to RT, that is the question.

Bonus: Download the 33 free templates from the book Web Marketing That Works.

RT (for those unfamiliar with the abbreviation) stands for retweet and if you’ve ever come across anything interesting, funny or simply worth sharing to your followers you may have ‘retweeted a tweet’ at some point.

A retweet in basic terms is to repeat/cite a message (a tweet) by somebody on Twitter. There are a few ways to achieve this but the most common method is to begin the tweet with ‘RT’ followed by the username of the person who tweeted it and finally duplicate the content of the original message.

For example:

RT @Bluewire_Media: New blog post about retweeting!

The process isn’t perfect. It’s slightly awkward and sometimes a little daunting for new users.

Twitter is well aware of the value of a retweet and actively encourages it. At the same time however, Twitter wants to take out some of the guess work and help streamline the whole process. To assist in achieving this goal they have announced Project Retweet, an official built-in retweet feature to be implemented into the social networking service in the coming weeks (if not days).

A sketch of Project Retweet by Twitter founder, Biz Stone

Now that we all know how to retweet and also understand that Twitter is about to make the process a lot easier, here’s the next thing to consider: “how do I get retweeted?”

Dan Macsai over at fastcompany.com takes an in-depth look about the not-so-simple-science of observing your “retweetability” by studying a few facts and stats from Dan Zarella’s: The Science of ReTweets.

Here is a list of the top 20 best and worst words that can affect your own “retweetability”.

Most ReTweetable Words & Phrases

1. You

2. Twitter

3. Please

4. Retweet

5. Post

6. Blog

7. Social

8. Free

9. Media

10. Help

11. Please retweet

12. Great

13. Social media

14. 10

15. Follow

16. How to

17. Top

18. Blog post

19. Checkout

20. New blog post

Least ReTweetable Words & Phrases

1. Game

2. Going

3. Haha

4. Lol

5. But

6. Watching

7. Work

8. Home

9. Night

10. Bed

11. Well

12. Sleep

13. Gonna

14. Hey

15. Tomorrow

16. Tired

17. Some

18. Back

19. Bored

20. Listening

The retweet is certainly a powerful tool for many Twitter users due simply to the fact of how quickly you can spread and share interesting conversations online. With some understanding on how to perfect the art of the retweet you will ultimately gain more from your experiences and add even more value your networks.

Social Media Brisbane: If you would like to know more how social networking can assist your business please contact us on 1300 258 394.

Follow Bluewire Media on Twitter!