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If I had to disclose the best ROI of any of the marketing strategies I’ve implemented over the last decade at Bluewire….
It simply has to be SEO: search engine optimisation (aka getting found on Google!)
Yesterday I shared the 2 major factors at play with SEO (content + authority) and today I need to explain the exciting ROI at stake in this game, but also the double-edged sword nature of SEO.
Do you want the good news first…?
The ROI (return on investment) of SEO has been orders of magnitude higher than any other form of digital marketing I’ve tried. And the ROI continues to grow effortlessly because work I did years ago continues to pay dividends today.
In real numbers, I invested:
- a few hundred dollars into my initial SEO education a decade ago (~$100 in 2008).
- a few dozen hours per month to take action on that education.
- and continued that for 6-12 months.
That was what it took to reach position #1 or the first page on Google for a range of high-value keyword phrases.
Each of these high-ranking keyword phrases has directly contributed well over $100k in revenue.
- “social media speaker” (100+ engagements @ $1000s a pop)
- “web strategy template” (our first $100k client)
- “web design Brisbane” (dozens of $10k+ projects in our early years when we were an agency)
Not to mention dozens of others that have led to thousands of subscribers, paying students and coaching clients.
But now for the bad news…: (slash huge opportunity depending on how you view it)
- It took me about 3-6 months of work upfront to get the years (and decades) of effortless upside.
Most people want results NOW, and therefore won’t bother with SEO because it takes a little time.
This is an exciting opportunity for you because if you plan to be in business in 6-12 months anyway, and you like the idea of years of effortless traffic in exchange for a few months of work upfront, then you’ll win.
Here’s a short 3.49 minute video I recorded
for you about the~OptIn_78~
