The True Meaning of Social Media

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Updated on July 8th, 2013

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Every Christmas I usually sit down to my favourite Christmas movie A Miracle on 34th Street but this year I won’t be. The reason we’re so drawn to Christmas movies is they put perspective on why we really celebrate Christmas and that it is not about the presents or baking the perfect Christmas ham, it is about being with the people you love. This year I won’t be looking to a Hollywood blockbuster to regain perspective; I am simply looking to social media.

I was searching for social media content online for a client and then I stumbled on a story that has caused this sudden shift in my 20 year old tradition – “JetBlue Delivers Cousin’s Goodbye Letter to Newtown Child’s Funeral”. The article from Mashable reads:

“Noah Pozner’s mother wanted to bury a handwritten notes from his family with her son, a 6-year-old victim of Friday’s Sandy Hook Elementary School shooting. This might not have been a challenge for local family members , but Noah’s cousin lives across the country… and Noah’s uncle had already arrived in Newtown for the young boys funeral”. So Noah’s Aunt took to twitter.

“Tweets were sent to JetBlue and Delta. The two airlines running red-eyes between Seattle and New York, and with in 30 minutes JetBlue replied:”

And this was the note that was needed to be sent to Noah:

It seems silly to be looking to blockbuster films for Christmas inspiration, when all we need to do is look to social media. Here is the other stories this week that has also inspired me.