Tweet! Tweet! – A Little Bird Told Me…
Adam spoke on Social Media Marketing for Events at the ACEB conference on Wednesday & after presenting the benefits a delegate asked –
“But what if people at your event tweet criticisms? Wouldn’t that be reason to stay away from Twitter at events?”
As Adam answered, the challenge here is to do your utmost to give people an experience they want to say good things about!
And if, for whatever reason, they do have a gripe at least you as the organiser/business owner will know & can respond.
That’s the great thing about Twitter – transparency. The ‘grapevine’ has always been there, it’s just now you have the chance to respond. And if you can turn a sceptic into an advocate, well the benefits of that are immeasurable.
David Meerman Scott talks about this idea, which he calls becoming a “badvocate” in Bluewire’s interview with him. Here, he tells the story of tweeting something negative about General Motors (no less) & receiving a prompt reply from a representative of the company.
What’s more, David was invited to meet with the CEO at their head office!
Another example of this kind of brand management can be found in Lesley’s post – The start of something special (brand management online).
What an opportunity Twitter can be – a chance to connect with your toughest critics & wow them by showing you care!
Plus, all those clients/customers/attendees of your conference or event who did love what you had to say or offer will probably have something to say about it too.
Rave reviews all over the net for all to see?
A little bird told me that’s a pretty good thing.
Managed Web Strategy Brisbane: Need help establishing an internet strategy that will have little birds singing your praises? Call Bluewire Media on 1300 258 394.