Unpack Your IP Guide

Use this guide to learn how to unpack your Intellectual Property (IP)

Intellectual Capital (IC) VS Intellectual Property (IP

Most consultants have an abundance of intellectual capital  (IC) -- ideas, knowledge and expertise "in their head" and this guide will help you convert it into IP.

Discover how to convert knowledge into IP

When you  unpack your intellectual capital and convert it into "IP" you can impact more people, scale beyond just you and create leverage in your business. 

Free Download (PDF - 245 KB)

Download the PDF and follow the short guide to help you unpack your expertise & knowledge into valuable IP.

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Web Marketing That Works

One of the 33 free marketing templates from our book,  Web Marketing That Works.  Written for time starved business owners and marketing professionals.

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If you find it useful, please feel free to blog about it, tweet it, link to it and share it with the world! 
The Unpack IP Guide is free and licensed under Creative Commons License, Attribution 3.0. This means you may edit or build upon the work and even use it commercially, but you must give the original author proper attribution. Thank you!

The requested attribution is a link to this Unpack IP Guide 
page at http://www.bluewiremedia.com.au/unpack-IP-guide

About Adam Franklin

Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media. 

His blog was 
Australia’s #1 Business Blog, his podcast was #9 on the top marketing podcasts in Entrepreneur magazine and he was named #7 LinkedIn Expert in Asia Pacific.

His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes.

He's known for his popular marketing templates which have been used by hundreds of thousands of businesses worldwide and his weekly ‘Bluewire News’ email goes out to over 32,000 readers.

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