Unpack IP
You’ve seen me share marketing templates, workshop recordings, my book and more recently my TikToks!
These are all examples of my IP (intellectual property) which you can engage with, share and use — — without me needing to be with you in real-life or in real-time (on phone/Zoom).
The beauty of sharing your IP is that it’s the digital version of you doing the heavy lifting.
Whilst I am manually writing this email for you (and I enjoy this process), it will arrive in tens of thousands of inboxes, just as it arrives in yours.
I do something once — and then it will be seen or read by many.
This is what I help my clients achieve in my program.
You reap the benefits of scale and leverage, rather than doing every single thing 1-on-1 and in real-time.
It’s part of building a marketing asset.
One of the first steps on this journey is unpacking your IP.
My 1 page Unpack IP Guide shows you how to convert your intellectual capital (stuff in your head) into intellectual property IP (stuff you can share).
Unpack IP Guide (PDF) no opt-in
Once you’ve unpacked some IP, you can feed it into ChatGPT so that it knows all about you and it can become your right-hand content marketing assistant.
I’ll show you how to do this in my workshop on Thursday.
It’s really cool.
You’re invited to join my 60 minute workshop — ChatGPT for Marketing & Lead Gen.
It’s on:
Thursday 30 May (AUS) at 11am AEST
Wednesday 29 May (USA) at 6pm Pacific
It’s for: advisers, brokers, consultants, coaches, subject matter experts & business owners.
In this masterclass: I’m going to share how private clients are using ChatGPT to create a “digital version” of themselves to get content 10–100X faster results than before.
And how they are using this content to nurture connections into clients.
I’ll share:
- How to think about using ChatGPT as your first port of call for your marketing and lead nurture tasks.
- How to train ChatGPT to be your in-house ‘marketing guru’ that knows your client back to front, writes copy, crafts scripts and creates your marketing plan.
- The myriad ways you can use ChatGPT to turbo-charge your marketing
- Parts of the exact ChatGPT prompt stack and workflows I use in-house.
- How to build your library of ‘go-to’ prompts to become a beast in all aspects of your marketing and lead nurturing.
- How to then create your own ‘GPT’ — your very own content machine.
We’ll have time to answer your questions in the Q&A!
Get my Perfect Prompt Template (Google Doc) as a gift when you register.
Seats are limited to 100, so please RSVP if you intend to be there!
Cheers,
Ads
PS. When you’re ready, here are 6 ways I can help you grow:
1. Download the Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over one million times and featured on Forbes.
2. Read a free chapter from our book: Web Marketing That Works — — an Amazon #1 best seller.
3. Join the private group on Facebook. Access free training resources, and hang out with 2,200+ peers.
4. Discover your marketing score. Take the 40 point Marketing Scorecard (in < 6mins) and get a customised report.
5. DIY with the ChatGPT Prompt Stack. 20 page Google Doc of custom marketing prompts to ‘stack’ together to create your content assets.
6. Let’s brainstorm. ” Book a 20 min slot to talk on Zoom.
Content Marketing Sales Funnel
Your content marketing sales funnel is all about getting people to know, like and trust you by nurturing them with the right information at the right time.
