Using ChatGPT For Content Ideation: A Practical Guide
67% people would choose ChatGPT over Google for quick, conversational answers. Why? Because using ChatGPT for content ideation ensures you never run out of ideas and brainstorm a cluster of topics faster.
In this guide, we will share customisable ChatGPT prompts in digital marketing to help you generate content ideas and structure the content to produce fewer robotic responses.
Let’s kick in.
9 Must-Try ChatGPT Prompts To Spark Content Ideas For Social Media
Copy and tweak the prompts that fit your brand vision, then paste them into ChatGPT to get your social media posts ready to go.
1. Partnering With Brands On Facebook, TikTok, Or Instagram
If you want to grow your brand by teaming up with other businesses, Facebook, TikTok, and Instagram are the most popular platforms for creating co-branded content that highlights both brands’ strengths.
Here’s a prompt to use:
1.1 Facebook
“Imagine your brand partners with another for a product launch. Create 3 Facebook post ideas to build excitement around the collab. Include a teaser video, a carousel post with product features, and a community poll asking followers what they’re most excited about. Suggest engaging captions and a branded hashtag to boost reach.”
Here’s what ChatGPT says:
1.2 TikTok
“Create a TikTok script for a collaboration between a fitness brand and a wellness influencer. Focus on showing how they combine workouts and healthy meal prep. The video should be fast-paced, include quick transitions, and end with a call-to-action for viewers to try the products or routines. Suggest engaging captions and trending hashtags.”
1.3 Instagram
“Give me 12 Instagram post ideas that use carousel images and stories to showcase exclusive co-branded products. Include caption ideas, hashtags, and a description for a live Q&A session that both brands can promote.”
The key to creating strong social media prompts like those is to make your prompt specific and tailor it to your specific marketing and retargeting metrics (ex. build engaging followers) and format details (ex. blog post types or content features) to avoid generic responses from AI tools.
2. Expanding Your Reach On Social Media
How do you grow your reach on social media? Here’s the prompt to use:
“Outline the steps to expand my fashion brand’s reach on Facebook, Instagram, and other platforms. What 10 unique strategies should I use to attract new followers and engage them with unique, meaningful content?”
ChatGPT suggests specific strategies, from optimising your profile to creating an online community, all while keeping it tailored to your needs. You can also add a follow-up prompt for hashtags, time to post, and the best ways to connect with your followers.
3. Creating A Consistent Posting Schedule Or Content Calendar
Consistency is key to social media success. If you are struggling to keep up with regular posts, creating a content calendar will help you stay organised.
Here’s what to ask ChatGPT to create a posting schedule that works:
“I’m trying to create a social media content calendar that ensures I post daily on Instagram and Facebook without burning out. What are the best practices for planning content, choosing the right times to post, and staying consistent with themes? Give me 20 ideas.”
ChatGPT’s response will offer a practical approach to your query. This will help you optimise your posting frequency and stay aligned with your content marketing strategy with timely, engaging posts that keep your followers coming back for more.
4. Handling Negative Comments & Public Reactions
Negative comments can hurt your brand, but how you respond can make a difference. This prompt helps you plan a strategy to address issues without escalating them:
“I’ve been getting negative comments on our Facebook posts, and I want to address them without making things worse. Give me 10 ways I should respond to criticism politely and keep the conversation respectful while also protecting my brand image.”
ChatGPT will help you craft the ideal response strategy and show you how to stay calm and professional. You will even get strategies on how to turn complaints into opportunities to improve your brand engagement with your audience.
5. Writing A Winning Social Media Bio
Your bio is often the first thing people see when they visit your page, so it needs to grab attention and explain who you are in a few words.
Here’s the prompt you can best use:
“Give me 10 catchy ways we can invite followers to take action, like visiting our website or checking out our latest product.”
With this prompt, ChatGPT will help you write a bio that stands out and captures your brand’s value, so you can turn your casual visitors into loyal followers.
Here’s what it gets back:
6. Engaging Your Followers Through Interactive Posts
Interactive posts are great ways to connect with your followers and get them involved with your brand. Use this prompt to generate ideas that encourage audiences to participate in your brand:
“Give me 3 fun and creative ways to make our followers on Instagram and Facebook more interactive. Should I create polls, quizzes, or challenges, and how can I tie these to our brand to make them fun and meaningful?”
Here’s ChatGPT’s response:
ChatGPT generates interactive content ideas that will encourage your audience to comment, vote, and share. You can also receive actionable ways to keep your engagement relevant to your brand while making it enjoyable.
7. Utilising Hashtags To Boost Engagement
Hashtags for social media content help your posts get noticed by a broader audience. Here’s the prompt you can ask or customise on ChatGPT:
“Give me 50 catchy and memorable hashtag ideas, along with strategies to encourage followers to use these hashtags in their posts and stories.”
With this prompt, ChatGPT suggests creative hashtag ideas that will inspire your followers to keep up with trends and share your posts or stories on their social media walls.
5 Best ChatGPT Prompts For Email Marketing
Highlight the prompts you want to customise so you can easily use them later in ChatGPT and save time in your content idea generation or ideation process.
I. Personalising Your Email Subject Lines
Your email subject lines are the first thing your recipients see. Making it personal to your target leads boosts your open rates by up to 14%.
Example prompt and ChatGPT’s response:
“Suggest 10 personalised email subject lines for [brand name] that grab attention and drive clicks for first-time buyers and returning customers. Highlight exclusive offers, recommend products, or use urgency to make the subject lines stand out.”
You can clarify with ChatGPT after to personalise it, like adding the recipient’s name or past purchases to make the subject lines more exciting and engaging.
Note that ChatGPT adds urgency triggers like “only 5 left” or “your exclusive offer ends soon” to trigger a sense of FOMO (fear of missing out) and drive higher open rates.
II. Crafting A Unique Selling Proposition
This refers to the distinct feature or benefit that sets your product, service, or brand apart from your competitors. For example, if you have a smoothie shop, your USP can be: “We make smoothies with 100% organic fruits and no added sugars.”
This differentiates you from other smoothie shops that use regular, non-organic fruits or add extra sugar to their drinks. Customers who care about healthy eating and want to avoid added sugars will choose you for this unique feature.
Here’s what you can ask ChatGPT for it:
“Create 10 powerful USPs for [your brand] that appeal to high-end skincare customers. Focus on exclusive ingredients, scientifically-backed results, or luxurious packaging to convey our brand’s unique value.”
The key to making this prompt effective is its clarity and focus. Define your audience and add USP elements while considering strategies that improve customer lifetime value and retention, including loyalty programs and subscription services.
III. Requesting Customer Feedback & Reviews
Asking for feedback does not have to be uncomfortable. With the right prompt, you can craft the perfect request that feels natural and encourages positive reviews.
“How can I ask customers for feedback or reviews after they purchase from [brand name] without being pushy? What’s the best way to encourage genuine responses and use their feedback to improve our products or services?”
This prompt is easy because it directly addresses the goal—gathering feedback—while staying polite and not sales-y. It also focuses on how to use the feedback to improve and make the request more purposeful for the brand and the customer.
IV. Tailoring Email Campaigns To Specific Holidays
Holidays are perfect to engage with your audience in a way that feels timely and relevant. Here’s the prompt to create holiday-themed content:
“How can I adjust my email campaigns for [upcoming holiday] to connect with my beauty-conscious audience? Create 15 strategies that focus on limited-edition products, gift guides, or self-care tips to make my emails feel timely and special.”
This prompt offers actionable ideas—seasonal promotions, special messages, or holiday content—that help you craft engaging emails that resonate with your subscribers.
V. Writing A Compelling Email Series For New Subscribers
When someone subscribes to your email list, you can engage them from the get-go. Create an email series with just a few tweaks using ChatGPT.
Here’s a specific prompt:
“Write a persuasive email series for new subscribers to our food delivery service. Start with a warm welcome, share a few top-rated meal options, and offer a first-time order discount to make their experience memorable and encourage them to place their first order.”
5 Best ChatGPT Prompts For Copywriting
Test the prompts that are relevant to your copywriting needs and put them into practice to see the results right away.
A. Crafting Eye-Catchy Ad Headlines
Your ad headline is the first thing people will see, so it has to make an instant impression.
“Give me 30 catchy ad headlines for a [product/service] that can instantly grab attention and make people want to learn more. Keep them short, snappy, and curiosity-driven.”
Using this prompt to create eye-catching headlines can help you craft headlines that stand out and get clicks, making your ads hard to ignore. The key is to make them feel relevant and compelling so people can’t wait to see what’s next.
B. Adding Urgency To Encourage Immediate Action
Time-sensitive language creates a sense of urgency that drives immediate conversions. Whether you want to focus on limited-time offers or countdown timers, you can use this prompt:
“What time-sensitive phrases for limited-time offers can I use to make customers feel like they will miss out if they don’t act immediately?”
Here’s what ChatGPT says:
With this prompt, you can easily add urgency through countdowns and exclusive deals. ChatGPT will use persuasive language to create a fear of missing out, which helps you drive immediate action from the audience.
C. Writing Compelling Calls-To-Action (CTA)
A strong CTA tells your audience exactly what you want them to do next. Learn how to write CTAs that drive conversions and guide people through your funnel with confidence.
“Help me write 12 irresistible CTAs for my [product/service]. I want them to be clear, action-driven, and encourage the audience to click or buy right now without being pushy.”
Customising this prompt will help you create clear, concise, and compelling CTAs that leave no room for confusion. Whether it’s a click, sign-up, or purchase, ChatGPT will help you pick a range of CTAs that work best for your brand’s voice.
D. Designing Irresistible Landing Page Offers
A landing page offer is only as good as its ability to convert. Here’s an actionable prompt to create clear offers on your landing pages:
“Craft a landing page offer that drives conversions by using irresistible discounts, clear calls-to-action, and exclusive bonuses. Highlight urgency and value to ensure visitors feel compelled to act immediately.”
E. Creating Persuasive Email Copy
Email copy can either make or break a sale. You can use this prompt to write persuasive emails that compel readers to take action:
Here’s a prompt without being overly aggressive:
“Write an email that persuades my audience to act—buy or sign up. Keep the tone friendly, persuasive, and focused on the benefits of taking immediate action.”
At Bluewire Media, we offer a 33-page Google Doc ChatGPT prompt stack with training videos to support your content generation and marketing strategies further. This resource helps you create personalised prompts that teach ChatGPT about your business to improve your existing content marketing goals that fit your brand’s messaging.
How To Use Chatgpt For Brainstorming Content Ideas
Take notes on any techniques or strategies you want to test and refer back to them when you use ChatGPT as a valuable tool to brainstorm topics you can write on.
Step 1: Ask Chatgpt To Provide A List Of Topic Suggestions
Instead of wasting time generating ideas from scratch, get a list of potential topics that give fresh, unique angles.
For example, if you are in a digital marketing industry that focuses on SEO, like SIXGUN, you can prompt ChatGPT to suggest topic clusters around a broad theme like “SEO for e-commerce.” You can prompt ChatGPT, “Generate a list of subtopics related to SEO for e-commerce that I can create content about.”
ChatGPT will provide a list of specific, related topics, like:
- Optimising product pages for SEO
- How to use SEO tools for e-commerce
- Keyword research for e-commerce stores
- SEO strategies to improve conversion rates
- How to build backlinks for e-commerce sites
Once you have it, organise these topics into a content hub. ChatGPT will help you create a guide titled “The Ultimate Guide to SEO for E-commerce.” This piece will be the main pillar linking to all the above subtopics that search engines love to crawl.
Step 2: Generate Content Outlines, Title Variations, & More Subtopics
Turn your chosen topic into a structured outline with clear titles and subtopics so you can visualise your article’s flow before writing it.
You can ask ChatGPT, “Outline a beginner’s guide for [your topic],” and request title options and subtopic suggestions. Remember to focus on logical flow and clarity.
Step 3: Add Real-Life Examples & Add A Human Touch
Real-life scenarios make complex or abstract ideas relatable. Share your personal insights or experiences to create a genuine connection and make your message more engaging.
Here’s what to ask ChatGPT: “Can you add examples of [topic] in real-life situations?” or “How can this apply to someone in [specific scenario]?” Giving this context will make your AI generated content more engaging and practical.
Step 4: Engage ChatGPT In A “What’s Missing?” Exercise
Make sure you capture any overlooked details, up-to-date insights, or extra information that makes your AI-generated content more valuable. You can ask ChatGPT, “Is there anything I’ve overlooked?” or “What other elements should I add for a complete guide?”
With this step, you ensure readers get the full picture and walk away with everything they need. ChatGPT OpenAI models will point out missing pieces and offer additional insights to improve the content value and deliver a thorough response.
Step 5: Turn Your Brainstormed Concepts Into A Cohesive Draft
Now it’s time to bring everything together. Use all your brainstormed content to create a cohesive draft. This stage pulls everything together and lets you see how well your content flows and conveys the intended message to your audience.Drafting gives you a clear starting point, which makes the editing and polishing easier. Try asking ChatGPT, “Help me build out a draft from this outline,” or “How would you connect these points for a smooth flow?” This ensures your content stays coherent and flows logically throughout.
Conclusion
Now ask yourself, “How can I add a personal, human touch to this topic?” Share real-life scenarios and resonate with readers’ pain points to make them meaningful. The key here is to generate ideas with AI but always keep it human with how you present the information and the personal experiences you can share.
Sarah Mitchell – Author Bio:
Sarah Mitchell is a freelance writer dedicated to producing premium blog content for entrepreneurs and SMBs. Her work helps them streamline their content marketing and you may recognize her name from platforms like Hubspot, Outbrain, Flippa, and many more.
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