Next up, here are a few articles I was interviewed for recently. I’ve copied the parts with my insights, but not the entire article. I trust you can glean a few nuggets in each.
Perfecting the virtual handshake (in Commercial Property Guide).
Visibility online should be a key focus for any business given current events, says marketing coach and CEO of Bluewire Media Adam Franklin.
“We can’t see people as much as we did in the past which means increasingly the only way people will see us is through the screen, whether via social media, email or some other way,” he says.
“That’s our virtual handshake now so we need to be visible. “ Likewise, keep an eye on what goes on above and below the surface of your digital approach.
“Above the surface can be marketing posts on social media or publishing content through consistent channels.
It covers anything like graphics, video, text only documents and of course it makes total sense to repurpose these to post across the channels you’re using like Instagram and Facebook.
“Below the surface – the things nobody sees – are the private messages and outreach to grow your network. This is where most of the commercial outcomes take place. So if a business can be growing their network and starting conversations privately with these people – that’s where they want to be.”
Mr Franklin’s number one tip is to pursue email marketing with a passion.
“It is hands down the most effective form of direct marketing,” he says. “Too few people have a focus on building their email lists and then regularly following them up. An email list is an asset you actually own – whereas your list of followers and friends on social media channels can be lost overnight because they change their rules so often.”
Read the full article:
