Website Branding Tips – The 9 Best Considerations

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How to apply branding to websites

As your digital representation, a website contributes to shaping people’s perception of your brand. First impressions matter as many users often considers it a visiting factor, influencing their decision on whether or not they want to stay on the site. For this reason, your site must have a strong branding presence.

To help you get started, here are nine best website branding tips you should put in mind when creating a site.

1. Website Color

When it comes to website design, the color you choose plays an integral role. Website branding tips here include using the right combination of colors to make the site look more appealing and memorable for the users — resulting in improved brand awareness.

Colors also contribute to building brand identity. As you may already know, colors embody certain meanings and emotions. Red, for example, represents energy, excitement, and passion. Meanwhile, people often associate green with natural and wealth.

By picking the color palette best suits your brand, you get to determine how people perceive your brand. Additionally, you ought to consider aligning the colors to your target market as it can further improve brand appeal.

2. Pick Your Website Logo

A logo is more than just a decoration on your web page. It’s a fundamental branding tool that distinguishes your brand from competitors. Similar to your website color schemes, a logo helps you make a lasting impression on potential customers.

Take a look at Twitter, for instance. Not only does the iconic blue bird icon make Twitter recognizable among other social media platforms, but it also promises quality service to users.

If your site doesn’t have a logo yet, you can build one by following this link zyro.com/logo-maker.

This logo maker has transcending tracks of record in designing professional logos. It provides tons of pre-made templates, making it easier and faster to create your logo. On top of that, Zyro is completely free.

Make sure the logo represents your brand’s nature and values. If you want to use a logotype, consider using a simple typeface for better readability. You would want the logo to leave an impression on people.

3. Select the Right Theme

The theme or style you choose for your brand helps make your website distinctive. It reflects the uniqueness and originality of your brand, thus improving your business’ appeal.

Not only that, but your website theme also encourages visitor engagement. This website branding tip will lead to a decrease in bounce rate.

4. Website Layout

With 38% of users stop engaging with a badly-designed website, it’s vital to make your site presentable. To do so, you need to pay attention to not only your site’s web design and theme but also its layout.

The website layout has a significant impact on user experience. It’s responsible for your content’s organizational structure, thus affecting the entire site’s readability and navigation system. Without it, visitors will have a hard time browsing through the website, causing them to click off way too fast and harm your bounce rate in the process.

As there are various types of website layouts, make sure to go with the one best suits your niche and content. For example, the full-screen photo layout is best for websites that rely on visual content the most, whereas the one-column layout caters more to text-based sites.

5. Clear Goal for Your Website

To have a clear insight, whys, and wherefores when designing a website is a step closer to creating an understandable and more engaging brand. By defining the website’s objectives, you get to narrow the vision of the site and present your brand in the most original way.

Before designing your website, you should ask yourself these questions:

What’s the objective of creating a website?
Does anything differentiate your products and services from your competitors’?
What are your business goals?

Finding the answers will help you formulate the ideal approaches and strategies to put in place.

6. Simplicity

One of the most common branding mistakes is overstuffing the website with too many elements. While it’s essential to have a fully functional website, it won’t do you any good unless visitors find it useful to them. So, take your pick carefully.

Make use of your website layout to avoid cluttered content. Don’t use too many calls-to-action (CTA) as well since they may distract visitors from the copy.

Last but not least, avoid adding unnecessary videos, images, and add-ons as they will slow your page load speed. Having a high bounce rate and poor SEO is bad for your website branding.

7. Typography

Similar to your site’s color schemes, its typography also contributes to establishing your brand identity and excellent user experience. For this reason, a typeface should complement your web design and vice versa.

Each typeface carries particular characteristics and emotions based on their style and weight of strokes. Modern typography like Bodoni and Munich convey a sense of professionalism and modernity. Meanwhile, calligraphy fonts like Mistral and Adreena carry a personal touch and informality.

My website branding tip here, is when choosing a typeface, make sure to consider its traits and readability. Don’t settle for a beautiful font if it’s hard to read or doesn’t align with your brand’s identity.

8. Social Media Presence

The best of website branding tips is to infuse the engagement of existing and new customers on your website by establishing a compelling social media presence. You can do so by being active on various social media platforms, making use of their massive audience to promote your website.

Therefore, it would do you good to add social media widgets to your website. Use your social media accounts to communicate with your audience directly and update them on your newest content or website-related news. Responding to their comments can also improve your brand engagement.

9. Establish a Solid Content Strategy

Consistently updating your website with high-quality content keeps your website fresh and worth visiting. If visitors find what you have to offer appealing, they will likely come back for more. As a result, you get to turn them into returning visitors as well as improve your website’s credibility.

When making content, it would be better to focus on quality rather than quantity. Producing niche-centered content can also help you build a solid audience. Consider having a posting schedule as well to maintain steady website traffic. This last tip may seem easier said than done, but it will worth the effort.

Wrapping Up – Website Branding Tips

Good branding is what separates forgettable sites from the ones that have visitors coming back time and time again. We hope this article helps you get a solid base for your branding endeavors, and you’ll be getting all the benefits that come with it. Good luck.

About Simon Dwight Keller

I am a digital marketing entrepreneur eager to drive tons of traffic to your website with creative and compelling content. After three years of hard work as a freelancer, I decided to take up my services to the next level, I co-founded a digital marketing company PRable.

Eventually, I felt that in order to achieve more, I had to start my own company – SDK Marketing. With my small albeit professional team, I am ready to take on new challenges, increase your traffic and drive more revenue. Besides my burning passion for SEO, I am interested in ice hockey and traveling.

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About Adam Franklin

Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media. His blog was Australia's #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes. Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly 'Bluewire News' email goes out to over 32,000 readers.