Bluewire News – 14th Jan 2022

[[ contact.first_name ]],

The results are in from my LinkedIn poll where I asked:

“How far in advance do you typically plan your marketing content?”

Interestingly,

• 42% of respondents are “Ad Hoc / On The Fly”
• 13% plan ahead on a Weekly basis.
  

Well done to the folks who plan Monthly (26%) or Quarterly (21%)!

But for the rest, how about we take a baby step and start making consistent plans ‘Weekly’?

To help out, here is a tool that I have adapted and find very useful.

It’s a Weekly Content Planner (PDF).

It’s a free download, and opt-in is required.

(Why the opt-in when you’re on my list already…? It’s a small test to compare conversions with micro-commitments and to introduce a thank you page. I’ll report back if I uncover any insights from doing it.)

If you want to put in place a solid marketing plan for 2022, and you’d like my direct input, let’s chat or hit reply and say “TALK TO ME”.

Finally, I’m finalising the date for my upcoming workshop “Create your 2022 Marketing Plan” — please stay tuned.

Cheers,
Ads

Adam Franklin
Bluewire Media
Author of Web Marketing That Works

PS. When you’re ready, here are 5 ways I can help you grow:

1. Download the Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over one million times and featured on Forbes.

2. Read a free chapter from our book: Web Marketing That Works — an Amazon #1 best seller.

3. Join the private group on Facebook. Access free training resources, and hang out with 2,200+ peers.

4. Discover your marketing score. Take the 40 point Marketing Scorecard (in < 6mins) and get a customised report.

5. Let’s brainstorm how to build a hands-off marketing pipeline. DM the word “2022 PLAN” via Messenger or book a 20 min slot to talk on Zoom.