Weekly round-up (Vol. 62)
Learn How Google Works: in Gory Detail – PPC Blog
A snazzy infographic that simplifies the Google-machine! It can seem pretty overwhelming to try to understand how Google works, especially if you’ve recently jumped into search engine optimisation yourself, but this diagram breaks everything down from Googlebot crawls to displaying the Adwords next to your search results.
Beyond the Checkin: Where Location-Based Social Networks Should Go Next – Mashable
If you’re a traditional “early-adopter”, you’ve probably got into the location-based trend (think Foursquare, Gowalla etc.). You might have even experienced “checkin fatigue” as you reluctantly get your iPhone out to checkin at your favourite cafe again…
If you’re like me, then you need to see a lot more before you take up these sorts of things! And this is where Yan-David Erlich sees the future of location-based online activities: taking an inherently valued task (eg. taking a photo) and adding a location layer on top (eg. tagging that photo with a location). Check out this article to get a feel for what all the excitement could be about!
80 Ways to Steal Valuable Minutes for Your Work Day – OPEN Forum
Lots of small business and productivity bloggers & consultants share their tips on how to get the most out of your time. There are some great snippets in this article and many of them come down to: be clear about your priorities & be ruthless with your email (and other communications… close Twitter!!)
HOW TO: Better Serve the Social Media Customer – Mashable
An interesting overview of how to use social media to generate marketing touchpoints, increase sales & improve customer service.
Twilight “Choose your own adventure”!
If you’re not a teenage girl, you might be more interested in this retro “choose your own adventure”-style set of videos than actually spending an hour or two watching the latest Twilight movie. Catch up on what the fuss is about. Who knows? You might even be able to name the main characters by the end!