Weekly round-up (Vol. 64)

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6 Crucial Social Media Tips for Traditional Media – Mashable
If you’re used to traditional media like newspapers or television, here are some tips for how to use social media. Read how to share value-filled content, curate conversations about your brand, engage audiences, promote your presence in social media, customise users’ experiences and track everything!

Bonus: Download the 33 free templates from the book Web Marketing That Works.

10 Tips for Corporate Blogging – OPEN Forum
These are some pretty sound tips to get the most out of your forrays into corporate blogging.

The art of slow reading – The Guardian.co.uk
Can you read this whole article without getting bored? If not, maybe you should consider the art of slow reading: forsaking modern trends of skimming, summaries, reading the first two paragraphs. This article discusses the merits of reading in full to maintain our abilities to process and understand lengthy textual information.

HOW TO: Use Game Mechanics to Power Your Business – Mashable
A great article about using engaging, rewarding game mechanics to get people using and continuing to use your product or marketing campaign. Work backwards from your business vision, to user behaviours/actions, to the mechanics like points or levels that can be layered over those behaviours to create the game.