Weekly round-up (Vol. 70)
Social Media is the New Rock and Roll – The Hopkinson Report
This is a fascinating and well written article comparing the rebellion of rock & roll in the 60s with social media today. It’s a very interesting concept and most of it rings true, though it might all be about to change! Because…
My mother is on Facebook and yours probably is too. Scary? Well, this article doesn’t really say what they’re doing on social media but they’re almost certainly checking up you!
The 55+ age group is rapidly catching up with younger users. From a business’s perspective, I’m yet to see whether this is useful or if this age group is savvy enough to use social media in the ways we require for social campaigns to work (sharing videos, tagging photos, “following” brands etc.) but it can’t be a bad thing… as long as we hide those photos from the weekend!
Getting to Grips with Content – UX Booth
Content is generally the reason your website exists, so let’s give it the same attention we give design, marketing & functionality! This article explains what a Content Strategy actually entails, from branding and style guides to search engine optimisation and information architecture.
How to Respond When Social Media Attacks Your Brand – OPEN Forum
It might be your biggest PR fear: social media gets nasty. The bad news is, you might not be aware of it; the good news is, if you know about it, you can deal with it. This article looks at three case studies of how different companies responded to social media issues and what we can learn from it. Basically, the lessons are: be honest, be timely [in responses], always monitor & have a plan.
User Experience Areas Explained
Ever asked, “What on earth does a user experience designer do??? and how is that different to just designing a website?”? This might clear it up for you!
From Noise Between Stations