Weekly Round-Up vol. 79

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To all those regular weekly round-up readers, apologies for the lack of a weekly round up recently. This weekly round-up is the best (and most relevant to our readers) of what Mashable and Hubspot published in the last week. I’ve also included a question from Quora, a relatively new Q&A website where questions get answered by some of the big names in whatever industry you’re in.

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How would you measure the ROI in social media?
If you’ve never used Quora, check it out! This question has been answered by some big names including David Armano, a social media strategist with around 35,000 twitter followers. Quora

The Science of Social Media [Video]
Hubspot’s social media scientest, Dan Zarella, shares some of his research about the science of social media as it applies to marketing. Hubspot

HOW TO: Optimize Your Company’s LinkedIn Profile
Some tips for getting the most out of your company LinkedIn page from Adam Kleinberg. Mashable

Facebook Turns Friend Activity Into New Ad Format
Facebook is rolling out Sponsored Stories, a new ad format that turns your friends’ actions into promoted content. Mashable

Taco Bell Uses Social Media To Ward Off PR Crisis
An example of how social media can and should be used in a PR crisis. Mashable

Google Changes Algorithm To Penalize Site Scrapers
Google updated its search algorithm this week to help reduce webspam in its search results. Mashable

Ad Turns “New York Times” Homepage Into Game [VIDEO]
In an attempt to improve upon the paltry click-through rates on most banner ads, USA Network recently rolled out a banner promoting the show White Collar, asking users to play a game on The New York Times‘s home page (iPad only). Mashable