Weekly Round-Up | Vol. 81
This week consider widening your audience and potentially your customer base with these big ideas from David Meerman Scott at Web Ink Now, Eric Vreeland at Hubspot and Jani Penttinen at Mashable.
- “One speech, plus a dozen video cameras and a hundred people tweeting live” shows how getting your crowd involved in your presentation can help create a real-time experience for your virtual audience,
- “Ten ways to turn your local business into a global success” provides tips on appealing to potential customers across the globe; and
- “How to record a webinar” means your real-time message can last longer and reach more people.
Use Facebook in new ways:
- “Facebook ‘like’ button overtakes share button functionality” – Mashable explains that this means that if you can get your Facebook friends to “like” something, it will become prominent in their feed and it’s much more likely to drive traffic to the original source than ever before. That’s great news for companies who publish remarkable content!
- “Facebook releases robust updates to its comments plug-in” – Ask your friends and followers to leave a comment in a Facebook plug-in on your blog or web page and it’ll sync up with your Facebook page too.
If you don’t want third parties getting a hold of your personal details, it might be time to consider what you publish on your Facebook page. Mashable explains here: “Facebook will continue to share user addresses & numbers.”
Do you get work done at work?
This thought provoking speech by Jason Fried of 37Signals will challenge your ideas about the value of work and the traditional work space.
From TED: “Jason Fried is the co-founder and president of 37signals , a Chicago-based company that builds web-based productivity tools that, in their words, “do less than the competition — intentionally.” 37signals’ simple but powerful collaboration tools include Basecamp, Highrise, Backpack, Campfire, Ta-da List, and Writeboard. 37signals also developed and open-sourced the Ruby on Rails programming framework.”