Weekly Round-Up | Vol. 83
Social media and the Japanese disaster
Like we saw in the floods – albeit on a much smaller scale – social media is being used in Japan as a vital communication tool in a time of disaster. How can we best use it to participate in the dissemination of information, to help each other and to provide relief?
Debate or GO? – Patty Azzarello
This guest post on Liz Strauss’ ‘Successful Blog’ discusses the loss of productivity at work through poor communication. It encourages dialogue and speaking up when you have a valid point. It’s teamwork after all, right?
New rules needed
Marketing ROI and what you should measure – David Meerman Scott
This is a stellar article about what it is we should be looking for as a mark of success for all our online efforts. There are new rules in marketing and PR – as David Meerman Scott has told us in his book – and so it follows that there should be new ways of measuring our ROI.
Kraft Singles – Seth Godin
Unless you’re already the stock-standard go-to brand for your field, it might be time to stop trying to be. This is a tale of a cheese that is successful for being…well…ordinary…If you’re not ordinary don’t try to be. Be exceptional instead.
35 Entertaining 404 Error Messages – Mashable