Weekly Round-Up | Vol. 83

Posted by Bluewire Media

Social media and the Japanese disaster

What responsibility do social media users have during a crisis? – Mashable

Like we saw in the floods – albeit on a much smaller scale – social media is being used in Japan as a vital communication tool in a time of disaster. How can we best use it to participate in the dissemination of information, to help each other and to provide relief?

Teamwork

Debate or GO? – Patty Azzarello

This guest post on Liz Strauss’ ‘Successful Blog’ discusses the loss of productivity at work through poor communication. It encourages dialogue and speaking up when you have a valid point. It’s teamwork after all, right?

New rules needed

Marketing ROI and what you should measure – David Meerman Scott

This is a stellar article about what it is we should be looking for as a mark of success for all our online efforts. There are new rules in marketing and PR – as David Meerman Scott has told us in his book – and so it follows that there should be new ways of measuring our ROI.

Kraft Singles – Seth Godin

Unless you’re already the stock-standard go-to brand for your field, it might be time to stop trying to be. This is a tale of a cheese that is successful for being…well…ordinary…If you’re not ordinary don’t try to be. Be exceptional instead.

Lighter note

35 Entertaining 404 Error Messages – Mashable

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About Bluewire Media

• Liz Wiseman talks Native Genius with Toby Jenkins and Adam Franklin – Jan 9, 2013
• How to reach a targeted audience through leveraging popular #hashtags – Jun 29, 2011