Weekly Round-Up | Vol. 86

Posted by Sarah McVeigh

The finest pickings

Here David Meerman Scott shows how Nordstrom’s employee got it right.

We always get a bit excited at Bluewire when we see big companies taking the plunge and embracing social media. But what’s even better is the personal aspect. Who wants to chat with a big ol’ company? What we want is to engage with the people within it. After all – they’re the ones that are going to know their stuff, right?

Seth Godin’s take on the price/value mismatch.

You can always count on Seth Godin for a touch of perspective amongst all the marketing noise. Here’s a cracking article about how “free” has its draw-cards but so does “price”. It is, after all, often a signal of quality. “There is no thrift store for content.” Bam!

A lesson in humour – they’ll be laughing with you, not at you(r copy) thanks to Glenn Murray.

There’s nothing worse than a bad joke. OK – there may be a few things. But still. Here, the word-master Glenn Murray takes a piece of poorly executed web copy and shows why it doesn’t work and how to make it work.

Because we all love a “how to”

• Facebook Insights updates from New Media Strategies

• Five steps to a successful blog care of NETT

• Stats for marketers from the one and only Hubspot

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About Sarah McVeigh

Sarah McVeigh is part of Bluewire’s alunmni. Sarah worked as a copywriter from 2009-2011, before accepting her dream career of being a journalist for the ABC.

• Making news – what makes the cut and how you should apply it to your copy – Jun 27, 2011
• Weekly Round-Up | Vol 88 – Jun 24, 2011