Weekly Round-Up | Vol. 87
There’s a marketing theme this week – from big ideas, to stuffing up, to selling social to your boss.
10 Considerations When Creating a Social Media Policy -MackCollier.com
This article really shows that there’s no need to be afraid of social media for marketing when the ground rules are clear. Following this ten step guide in your business means you’re less likely to have a “social media disaster” – though, as David Meerman Scott attests, naysayers are really just badvocates in waiting.
We see it all the time – the marketers in a company love the idea, it’s natural to them and the benefits are clear. But the CEO asks “why?” – especially if they’ve been in business for umpteen years and have done well without it. Well, here’s why.
If you blog you’ll get (way) more web traffic. Product research is online. In-bound marketing is (so much) cheaper than outbound. Take a look – the figures are staggering.
Big ideas, relentless generosity, and making mistakes. Bam!
Women in tech
So the video isn’t actually from this week but I just stumbled upon it and it’s pretty great:
What are your favourite articles of the week?
- Making news – what makes the cut and how you should apply it to your copy – Jun 27, 2011
- Weekly Round-Up | Vol 88 – Jun 24, 2011