What Grade does your Twitter, Blog, Website & Copy get?
I haven’t had a report card since school days, but I came across these ‘Grader’ tools which essentially rate your marketing effectiveness. I was curious to see how we fared…
Twitter Grader: Helps you determine how influential you are on Twitter. You simply enter your Twitter handle & it analyses your followers, number of tweets, retweets and mentions. @Bluewire_Media got 94/100 so not bad. http://twitter.grader.com
Blog Grader: supposedly judges your blog according to length of posts, frequency of posts, reading time per post, but it was a bit difficult to make sense of the results. It gave us a 21 (but didn’t say what it was out of…) so I left a bit confused. http://blog.grader.com
Website Grader: assesses content, site structure, inbound links, traffic, social popularity, readability and frequency of updates to give you a rating out of 100. Bluewire ranked quite well for this and got 98.4/100. http://websitegrader.com
Gobbledy Gook Grader: was invented by David Meerman Scott as a tool to assess whether your copy contained any over-used, cliched, jargon or hype filled words — aka goggledy gook! Luckily we got a score of 100/100 for our home page copy. http://gobbledygook.grader.com
How does your website fare…?
PS. Since first drafting this article, I’ve discovered that these tools are provided by Hubspot. Interestingly, their CEO is Brian Halligan – author or Inbound Marketing – the next book on my “to read” list since it was recommended by both David Meerman Scott and Verne Harnish. Small world.
Managed Web Strategy: If you’d like to get your Grader scores up in the nineties, give Bluewire Media a call on 1300 258 394
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