• Home
  • Free Marketing Templates
  • Speaker
  • News
  • Events
  • Podcast
  • Blog
  • Contact
  • Search
Bluewire Media - Web Strategy
  • Home
  • Blog
  • Contact Us
  • More
  • Free Workshops & Mini-Trainings
    • Tips for LinkedIn Profile
    • Your Web Marketing Strategy (part 1)
    • Your Web Marketing Strategy (part 2)
    • LinkedIn Accelerator Exec Short Course
    • Build A Marketing Engine
    • 3 Orbits of Marketing
    • 3 Steps To WIn High Value Clients on LinkedIn in 60 Days
    • Calendar Year Planner Guide
    • Weekly Content Planner Guide
    • How to win clients from email marketing
    • Marketing Mini Course – Tools of The Trade
  • Our Best Selling Book
  • Marketing Club
  • Marketing Coaching
    • Free Marketing Scorecard
    • Book 20 Min Growth Plan (free)
    • Coaching Program
  • Corporate Training
    • LinkedIn Marketing – Keynote Speaker & Coach – Adam Franklin
    • Accountants – Social Media Training
    • Financial Adviser – Social Media Training
    • Real Estate – Social Media Training
    • Mortgage Broker – Social Media Training
    • In House LinkedIn Training
    • In House Social Media Training
    • Digital Marketing Training Courses
  • Adam Franklin & Bluewire Media?
    • Meet Adam Franklin
    • 10 Reasons To Work With Us
    • Recognition
    • The Bluewire Story
    • Company Profile

Bluewire Media Web Strategy Blog

Home / What Is Social Proof (and Why It Is Important for Social Media Marketing)

What Is Social Proof (and Why It Is Important for Social Media Marketing)

Posted by Richard Giuliano

Share
Share
Pin
Tweet
0 Shares

Updated on September 13th, 2020

What is social proof

Today’s online buyers are much more sophisticated.

Buyers these days have a unique taste and many unique ways to decide what and when to buy. As entrepreneurs, our job is to make our customers desire our products enough to hand us cash.

So we lean on marketing and psychological techniques to achieve this. Although many of these techniques have existed since the beginning of time, they are more prominent now in the internet marketing era than ever.

Among these techniques is social proof. Online buyers are more influenced by social proof than any other time in history. Social proof today is a simple but effective way of influencing online users to take action.

If you are looking to boost online sales, you’ll learn in this article why you need to implement social proof in your social media campaign.

Let’s dive in.

What is Proof in marketing?

In the marketing context: social proof has more to do with people. How they feel and act based on the actions of others.

According to social media experts, online users make decisions based on the testimonies or recommendations of other online users; it could be someone they trust, someone they like or their friends, acquaintance, or family.

Look at it this way, social proof is the trust currency of the internet When people gush about your solutions, others trust that you can deliver.

And the best part is.

Social proof can come in different forms on the web. Some of the most popular forms are testimonials, user reviews, influencer endorsements, ratings, clients’ case studies, social shares, and many more.
Here are key reasons why social proof is important in social media marketing;

Why social proof is important in social media marketing 

Shared emotions are contagious: especially online.

And if you’re thinking – mob mentality, you are certainly close to it.
Psychology shows us people mimic the actions of others in an inherent need to conform. Humans are social creatures. We love to belong to a community or a pack.

With the internet- a massive linking web. people can share their emotions with others millions of miles away. This is why social media marketers should always strive to develop a positive persona and messaging throughout their brands.

People are always looking for a sense of belonging. This is why Facebook and Reddit communities are popular. Online users look for shared thoughts and validations for their idea. And also. a sense of connectedness.

Online communities and forums are a goldmine for prospective customers.

Apart from helping people engage with like-minded people, they give people a sense of belonging. Online communities are also a great avenue for communicating with your customers. This is where you build credibility and enhance your brand reputation.

As an internet person, you’ve heard that the best form of marketing is done by satisfied customers or some variation of this. Whether on the Internet or In real life, the phrase is still relevant to this day. This is because – we can’t help but share information.

Psychology proves that people love to talk about themselves.

So what does this mean for you as a social media marketer?! A chance to listen to your customers’ pain, get your solutions in their mouths, and win trust currency.

When online users gain new information from someone they know or trust they are most likely to trust the information. This is the expertise and credibility factor that comes with social proof. People with more specialized knowledge can lead to the opinions of others. Think – influencer marketing. Today, brands build trust currencies on the internet by providing valuable information and becoming experts in their industries.

Online users gathering information from people who’ve used a product or service before making up their minds to buy. Research shows that 70% of online users check the product reviews before buying.

Think about it.

If you wanted to buy a product that you can not touch or feel, how else would you find out if that product is the right one for you?

This when you check out your favourite celebrity: reach out to a friend, make inquiries on your online communities, and revisit your favourite blog sites.

And this is the biggest reason why social proof works in social media marketing.

5 ways to use proof in SMM

For digital marketers, implementing the best social proof for your marketing campaign can improve your conversion rate as well as your churn rate. However, you need to use them in the best ways to get the best results. 

Here are a few best practices to make social proof work for your marketing;

  • Deliver on your promise: As we discussed the best form of marketing is word of mouth. If your product or service solves the needs of your customers, they will sing your praises on their social media pages and direct their follows to your service. You should look to improve your product or service to get them in the mouths of as many people as you can. 
  • Build a positive brand persona: People associate with a positive message more than a gloom or negative message. Make sure your persona is inviting and charming to get your potential customers open to engaging with you. 
  • Engage with your customers: One of the best ways to leverage social media is by engaging and creating strong bonds with your customers. Knowing your customers’ pain points and solving them is a great way to earn social proof. 
  • Use actual social proof: Whether you are using testimonies, client reviews, case studies, or other forms of reviews: make it believable. Your best bet is using actual social proof. The best one you’ve got And oh, make sure the social proof is relevant to the solution you are solving.

Conclusion 

As an entrepreneur understanding behavioural psychology can help in persuade prospects to try your service. Social proof is one of those techniques, when correctly implemented in your social media strategies can help you sell your products.

About Richard Giuliano

Richard GiulianoRichard Guiliano is the Australia Sales Director at Dot Com Infoway Pty Ltd and he is responsible for all customers within Australia. He has 30+ years of experience in Sales, Marketing, and Product Management.

He comes equipped with a good set of skills to interpret how a product can meet customer needs and also helping companies to market their products.

 

  • About the Author
  • Latest Posts

About Adam Franklin

Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media.  His blog was Australia's #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes. Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly 'Bluewire News' email goes out to over 32,000 readers.
  • What Is Business Insurance? - May 3, 2022
  • What Are the Typical Costs of a Start-Up? - May 3, 2022
Share
Share
Pin
Tweet
0 Shares
No Comments
Social Media, Social Media Strategy
 0 Shares
Tweet

Posted on Sep 8, 2020

Content Marketing Sales Funnel 3D Icon

Content Marketing Sales Funnel

Your content marketing sales funnel is all about getting people to know, like and trust you by nurturing them with the right information at the right time.

Download it now

← Should I give away my best stuff on LinkedIn? [#136] How to be happy in a digital world? →
  • Latest
  • Popular
  • Comments
  • Tags
  • How to Boost Your B2B Sales using Influencer Marketing May 5, 2022
  • What Is Business Insurance? May 3, 2022
  • What Are the Typical Costs of a Start-Up? May 3, 2022
  • The Benefits of Data-Driven Decision-Making for Businesses May 3, 2022
  • The Myth of Losing Social Capital in Hybrid and Remote Work Apr 12, 2022
  • Marketing experimentsMarketing Experiments: Email Content That Gets Clicked Apr 23, 2013
  • LinkedIn Marketing Strategy Infographic Nov 13, 2013
  • seo-secretsFishing for backlinks – Tips from SEO Secrets Oct 27, 2009
  • Your Ultimate Blog Checklist Jul 16, 2014
  • DanNorrisThe 5 Best Google Analytics Reports for Content Marketers Jan 8, 2014
  • How to Boost Your B2B Sales using Influencer Marketing – Dubesuite […] Source link […]
  • Always-On Surges In B2B, Employee Influencers Build Trust, LinkedIn’s New Captions, & Video Distribution Study – Thorpe […] TopRank Marketing — How to Boost Your
  • B2B Marketing News: Always-On Surges In B2B, Employee Influencers Build Trust, LinkedIn’s New Captions, & Video Distribution Study – More GoGIGA Original […] TopRank Marketing — How to Boost Your
  • What Is Business Insurance? – Bluewire Media – businessroundtable […] Resource backlink […]
  • B2B Marketing News: Always-On Surges In B2B, Employee Influencers Build Trust, LinkedIn’s New Captions, & Video Distribution Study – Bluermes Comunicazione Integrata […] TopRank Marketing — How to Boost Your
adam franklin Adtech apple iphone balance bg patterns blackberry Brisbane calls to action color scheme designer Copywriting copy writing for web digital marketing Digital strategy dot tk email Email Marketing Facebook flash GIMP google Google Maps HTML-ipsum internet marketing myspace online advertising pic markr search engine SEO shrink o'matic smush.it! social marketing social media Social Networking toddle Twitter VA viral marketing virtual assistants visual Web Design web design brisbane web design SEO web strategy wufoo YouTube

Archives

  • 2022 (11)
  • 2021 (20)
  • 2020 (94)
  • 2019 (132)
  • 2018 (31)
  • 2017 (60)
  • 2016 (131)
  • 2015 (176)
  • 2014 (122)
  • 2013 (99)
  • 2012 (73)
  • 2011 (93)
  • 2010 (152)
  • 2009 (135)
  • 2008 (1)
  • Back to Top
    • Home
    • Free Marketing Templates
    • Speaker
    • News
    • Events
    • Podcast
    • Blog
    • Contact
    • Search
    • Bluewire Community
      • Free Marketing Templates
      • Amazon – Web Marketing That Works
      • Join our Faceook group
      • iTunes – Web Marketing That Works
      • Spotify – Web Marketing That Works
      • Bluewire Podcast
      • Recommended Reading
      • Online Tools
      • Student Centre Login
      • Subscribe to Bluewire News
      • Sitemap
    • Hire Adam Franklin to Speak
      • Social Media Speaker
      • Digital Marketing Speaker
      • Keynote Speaker
      • Marketing Speaker
      • LinkedIn Keynote Speaker
      • Harbour Space Uni Lecturer
      • Toby Jenkins
    • Adam Franklin – Awards Judge
      • Optus MyBusiness Awards
      • Real Estate Business (REB) Awards
      • Australian Broking Awards
      • Australian Accounting Awards
      • Women in Real Estate Awards
      • Better Business Summit Awards
      • Young Leaders In Finance Awards
    • Contributors To
      • The Australian
      • Sydney Morning Herald
      • Smart Company
      • Huffington Post
      • Convince & Convert
      • Hubspot
      • Problogger
      • Kochie’s Business Builders
      • Entrepreneur HQ
      • Dent /Key Person of Influence
      • Life Hacker
      • Quora
      • Medium
      • Elite Agent
    • Working with Bluewire
      • Hire Adam Franklin
      • As a Client
      • As an Affiliate
      • As an Event Attendee
      • As a Guest Blogger
      • As a Partner
      • Testimonials
    • Connect on Social Media
      • Adam Franklin on LinkedIn
      • Twitter
      • LinkedIn
      • Facebook
      • YouTube
      • Instagram
      • Pinterest
      • Slideshare
    • Disclosure
      • Disclosure & Terms and Conditions
      • GDPR Compliance & Privacy Policy
    Australia

    6/179 Baroona Road
    Paddington
    QLD 4064

    Copyright © 2022 All contents Creative Commons Licensed Bluewire Media Pty Ltd.