Today’s question is: “What should my #1 marketing focus be?”
My answer: “The relationship you have with your audience!”
Here’s what I suggest:
You always want to be growing your audience, but more importantly, strengthening the relationship you’ve got with them. Here are a few steps that I recommend following:
STEP 1: Build the relationship with your audience, 1-on-1.
Introduce yourself to people on LinkedIn and have conversations with them. It’s powerful and easy to do, but of course, it’s manual and takes a bit of time (so most people don’t do it!). But it’s the best starting place.
STEP 2: Develop an email marketing relationship with your audience.
You really want to have a system where you invite people to join your email list by offering something of value like flagship content or a useful webinar.
STEP 3: Build a marketing system with a clear ‘new client pathway’.
Create this ‘client journey’ by putting building blocks in place where people can get to know, like and trust you, and then express interest and hire you. If you do this properly, you’ll build the most valuable asset in your company — an audience that wants to do business with you!
What are your thoughts?
Please let me know or privately via a reply email.
CEO – Bluewire Media
Author of Web Marketing That Works
PS. When you’re ready, here are 5 ways I can help you grow:
1. Download theWeb Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over 1 million times and featured on Forbes.
2. Web Marketing That Works — an Amazon #1 best seller.
3. . It’s a great place to get to know us better and hang out with peers.
4. on improving your profile, building your network and growing your pipeline on LinkedIn.
5.Work directly with me. Book a LinkedIn Growth Session and we can explore how you can use LinkedIn to grow a pipeline of high-value B2B clients.
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