On this end, we’ve just finished our Australia Day long weekend, which means many of us are fully back on deck at work, kids are back at school and the holiday season has come to an end.
Personally, I’ve onboarded the last cohort of students in my LinkedIn course and I’ve updated the course material to reflect recent changes on the platform.
So I am pleased to announce I have .
Why is LinkedIn so good for B2B consultants & professionals?
Let’s imagine you walk into a room full of ideal clients… What do you do next?”
Think about it for sec, and consider how you’d approach it.
Would you go and introduce yourself to people and initiate a conversation? Perhaps ask people about their business and show an interest?
I suspect you would ;)
Would you go and interrupt people and hand out brochures and business cards, not even talk to them and move on to the next victim? (Of course you wouldn’t!)
Yet sadly this exact behaviour is how many people decide to treat LinkedIn.
I receive the same poorly worded, spammy direct messages that you do. They are ineffective and the total opposite of how we’d interact in real life.
We don’t need to be like that!
We just need to treat it like a human conversation.
So before we write off LinkedIn marketing as ineffective or spammy, I want to stress that it’s the way people approach it that is bad, not the platform itself.
In reality LinkedIn is a digital “room full of ideal clients” and because it’s the professional social media platform, people are delighted to talk about business, if you approach it in the right way.
Does that sound fair?
Now that we’ve got that out of the way… what do we actually say to people to initiate a business conversation but not come across as needy, salesy, awkward or weird?
Well here’s my favourite script (for both in person and on LinkedIn)
“Tell me, what’s the most exciting project you’re working on at the moment?”
It is friendly, and polite. It shows curiosity, and most importantly it gives the opportunity to the other person to take the conversation in a direction that is interesting for them.
Feel free to take it and use it!
The elegant thing is that since conversations work in a back and forth nature, they are most likely to reciprocate and ask you exactly the same thing.
You can then share what you are working on, and a natural business conversation is taking place.
Please go ahead and reach out to or reconnect with someone on LinkedIn and try that script out. Let me know how it goes!
Final question for you: If you’ve ever been cynical of marketing LinkedIn… I’d love to know why?
Or maybe you love it… either way, please hit reply and let me know!
CEO – Bluewire Media
Author of Web Marketing That Works
PS. . The sooner you join, the sooner we can do our 1-on-1 Game Plan session together!
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